Financial Wellness Essay Example | Topics and Well Written Essays - 250 words

Money related Wellness - Essay Example sted in a wide assortment of money related instruments, for example, regular stocks, favored stock, corporate securities, treasury bills, and subordinate instruments among different choices. Individuals can utilize funds to anticipate their retirement (Cnn). A territory of accounts that I frequently experience difficulty with is planning. I generally attempt to make an individual financial plan of my costs each month, however it appears as though my own spending plans are consistently off. I generally wind up going through more cash than what my financial plan specifies. The utilization of programming, for example, exceed expectations or revive can assist individuals with dealing with their own financial plans better (Intuit). Budgetary objectives are significant. â€Å"The initial phase in close to home budgetary arranging is controlling your everyday monetary undertakings to empower you to do the things that brings you fulfillment and enjoyment† (Fowles). These objectives can be built up for the prompt, short, medium and long haul. Shrewd objectives are explicit, quantifiable, feasible, practical, and ideal (Topachievement). A quick objective is to spare in any event $300 toward the month's end. A transient objective is to buy a nother cell phone inside one to two months. A subsequent momentary objectives is to set aside cash to buy winter garments. A middle objective is to expand the estimation of my speculation portfolio by 10% toward the year's end. Another objective is to set aside cash for an initial installment on another home inside five years. A drawn out objective is to spare $250,000 by retirement

Working with Individuals Essay

Working with Individuals Essay Working with Individuals Essay Working with Individuals Customers Interview Wilson K. Ogletree Murmurs 250 Elizabeth Gardner LMSW August 29, 2013 A. Recognizing Information: Name of customer Tina Address: 1515 Park Lake Ave. Rochester, NY 13378 Telephone number: 200-2339 Work spot of customer: Corel Corporation Age 55 Suppliers that are included name, telephone numbers, and organization: Family Court, Jeff Dolby 412-6608 Probation Officer B. Present Problems: 1. Current side effects and compliants-She expressed that there are no indications before or any right now. Tina has notice that the main agreeable is her more youthful child Bobby is by and large disobedient and contending with her. 2. Issues in home-Tina expressed that her child Bobby is having issues remaining in school and is waiting on the post trial process for battling. 3. Issues at work-Tina expressed that she can go to work and concentrat on carrying out her responsibility. 4. Issues with peers-Tina expressed that she for the most part dont scarcely associate with her family dependent on no correspondence, and trust. 5. Issues during recreation exercises Tina does alot of exercises with family as much as possible when not working. C. Current Living Situation and Activities: 1. Who does customer live with? Tina has expressed that she is remaining with more established girl Trish 28, and granddaughter. Tina additionally expressed that her other three children moved in with her at Trish her two siblings and one sister. There relationship is consistent and they attempt to get to know one another doing exercises as a family. For example, heading off to the shopping centers, playing a game of cards, and having family gatherings once per week to perceive how is everyones week is going on in and out the family unit. She likewise expressed that she gets along awesome with her kids acknowledge for Bobby who is 18 years of age. 2. Connection among customer and parent/watchman Tina expressed that she and her mom and father have a decent relationship. The two guardians are extremely dynamic, and strong. Tina expressed that the two guardians invest a lot of energy with grandkids as much as could be expected under the circumstances. Tina father have extraordinary relationship when she needs somethings around the loft done father encourages them complete many assignment around the condo and he invests a lot of energy with all the youngsters. 3. Connection among customer and (guardians) a. If it's not too much trouble list all kin by name Tina and guardians Molly mother and Jeff father have a solid relationship together. Mother and Father are steady to her and the youngsters. The kids appreciate there organization as much as the grandparents appreciate them. 4. What exercises does customer take part in-Tina likes to go to gambling club when she has a day of from work, and like going for strolls toward the end of the week to help unwind in the wake of working all week. She likewise expressed that she plays this game sweets smash that she adores playing since it loosens up her and understanding books. 5. Any issues with rest None right now Tina expressed that her dozing is generally excellent. D. Stressors: Passings in family-Father, he was loaded with euphoria, and he cherished the youngsters. He approached all individuals with deference, thoughtfulness and would give the shirt of his back for anybody. Its been for a little while since he past away however we understood he will be in are heart, and soul for ever. Separation Stated she didn't care for discussing it since it brings back terrible recollections, torment, saddness. Sickness None expressed during meeting Moves/Relocations-Tina expressed

Can a Cash Advance Actually Help Your Credit

Can a Cash Advance Actually Help Your Credit Can a Cash Advance Actually Help Your Credit? Can a Cash Advance Actually Help Your Credit?Cash advances just show up as normal credit card purchases on your credit report.When you’re in a financial bind and you need some quick cash, taking out a cash advance on your credit card can be an okay solution. Sure, they don’t come with the ludicrously high interest rates and short repayment terms of a payday loan, but they’re still much costlier than just maintaining an emergency fund.If you’re living paycheck to paycheck, you should also consider how a cash advance will affect your credit score. After all, a higher score will lead to lower (i.e. better) interest rates down the line, which means a rosier financial outlook overall.But how does a cash advance affect your credit score? Is there a chance that it could even help your score in the long run?A cash advance is a loan you take out on your credit card.When you make a normal purchase on your credit card, that amount you spend is added to your total balance. The same is tr ue when you take out a cash advance, the only difference being that you receive cash instead of a purchased item. If you were to take out a $60 advance, you would receive $60 in cash and $60 would be added to your total balance.When it comes to repaying your cash advance, nothing changes from how you would regularly pay down your balance. Ideally, you should pay off your balance in full every month, but your monthly minimum payments would only marginally increase with a cash advance added to your total versus a regular purchase.A cash advance is convenient, but it’s much more expensive than just using your card.However, there are some very important differences between cash advances and regular credit card transactions. For one, a cash advance comes with a higher interest rate than normal transactions. The difference will vary from card to card and from customer to customer, but the average credit card APR  is a bit over 16 percent while the average cash advance APR is almost 24 percent. That’s a big difference.Second, there is no way to avoid paying interest on a cash advance. With a standard credit card transaction, there is a 30-day grace period before interest starts to accrue. This is why it’s so important to pay your credit card off every month; it means borrowing money interest-free! But with a cash advance, interest starts accruing immediately. While it’s still a good idea to pay off your cash advance as soon as you can, there’s just no way to avoid paying interest.Lastly, you’ll typically get charged a fee for taking out a credit card cash advance. And it’s not a tiny fee either. The average cash advance fee is usually something like $10 or 5 percent, whichever is higher. That means that a $500 cash advance would cost $25 right off the bat!Does a cash advance have any effect on your credit score?Luckily, a cash advance won’t have any real effect on your credit. They aren’t recorded separately from other credit card transactions on y our credit report, so the credit scoring algorithms have no way of knowing what’s a cash advance and what’s a regular transaction. All they’ll see is a higher credit card balance.If you’re sensing a “but” coming, you are correct. Because, while cash advances won’t get noted on your credit score, a higher credit card balance will get noted and could possibly hurt your score if it grows too large. Your total amounts owed makes up 30 percent of your credit score, so taking out $1,000 cash advance and adding that thousand dollars to your balance could definitely lower your score.And a cash advance definitely won’t help your score. Taking out additional debt and paying more money towards interest just means higher balances and less room in your budget to pay them down. In theory, paying off a cash advance would help your score since it will get noted in your payment history (which makes up 35 percent of your score) but it’s not really going to have any effect. Failing t o pay your bill on time, however, will have an immediate negative effect.Some “cash advance” loans are actually payday loans in disguise.There are several types of no credit check loans that like to call themselves “cash advance” loans, possibly to make them seem more like credit card cash advances. But don’t be fooled.While some bad credit loans, particularly installment loans, can be a useful way to cover emergency expenses, predatory no credit check loans  are anything but. These loans come with much higher interest rates and significantly shorter payment terms, and they pose a much greater risk to your financial future.These loans are typically payday loans or title loans, which can carry annual interest rates anywhere between 250 and 500 percent. They’re meant to be paid back in a single lump sum payment, usually only a few weeks to a month after the loan was first borrowed. These factorsâ€"high rates and short termsâ€"can make these loans exceptionally hard to pay back on-time.These predatory “cash advance loans” could really hurt your score.Here’s the thing: These lenders don’t mind that. In fact, they stand to make a lot more money this way! If you can’t pay their cash advance loan back on time, they can let you roll the loan overâ€"extending the due date in return for paying additional fees and interest. The more you roll the loan over, the more money the lender makes, all without the customer getting any closer to paying off the original loan.While most of these lenders don’t report their loans to the credit bureausâ€"meaning that the loans themselves won’t affect the borrower’s credit scoreâ€"the cycle of debt that these loans can create will certainly affect a person’s creditworthiness. More money going towards interest on a payday loan means less money for other bills and necessary living expenses. Defaulting on your gas bill because you rolled over your payday loan will ding your score for sure!Plus, defaulting on a sketchy bad credit loan could mean getting sent to collections. And that collections agency will definitely report you to the credit bureaus. It’s pretty much a lose-lose!While credit card cash advances are far from a perfect financial solutionâ€"and will not help raise your credit scoreâ€"they are far preferable to “cash advance loans” that are really just payday loans in disguise.To learn about some ways that you can actually improve your credit score, check out these related posts and articles from OppLoans:How to Fix Your Bad Credit in 2018An Apple a Day Keeps the Bad Credit Away*Why You Should NOT Close That Old Credit CardHave you ever had a cash advance drop your score?  We want to hear from you!  You can  email us  or you can find us on  Facebook  and  Twitter.Visit OppLoans on  YouTube  |  Facebook  |  Twitter  |  LinkedIN

My Knowledge And Belief Of Digital Television - 9351 Words

Declaration To the best of my knowledge and belief, I certify that this thesis does not: 1 Incorporate any material previously submitted for a degree or diploma in any institution of higher education without acknowledgment. 2 Contain any material previously published or written by other person except where due reference is made in the text. 3 Contain any defamatory material. I also grant permission to Shenyang University to make duplicate copies of my thesis as required. Signature: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Date: †¦Ã¢â‚¬ ¦June 26, 2015†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Abstract Advanced Television (DTV) is a propelled television innovation that has changed the TV review experience. It is a superior television format that delivers better pictures and sound, uses the broadcast spectrum more efficiently, and adds versatility to the range of applications. Often referred to as DTV, digital television also represents a new technological infrastructure for broadcasting and thus a new economic and competitive paradigm. This study will attempt to evaluate job satisfaction in Digital TV companies with reference to StarTimes digital TV. It focuses on relative importance of performance appraisal and job satisfaction factors and their impacts on the overall job satisfaction of employees. It also investigates the impacts of digital type, work experience, age and sex differences on the attitudes towards job satisfaction. The result will show whether salary, efficiency in work, fringe supervision, and co-worker relation are theShow MoreRelatedMarketing Analysis : Dove Soaps Essay976 Words   |  4 Pages â€Å"Dove soaps in villages?† – was my first reaction when an unprecedented project was announced by our professor of ‘Rural Marketing’ during my under-graduation at H.R. College. Dove being a premium soap brand, the project came to us as a surprise, given the case of India where many still can’t afford two complete meals, let alone bathing with Dove – Moisturizing Cream. The project required us to visit 2 villages of Maharashtra, India, and persuade its female population switch to Dove This projectRead MoreMedias Effect on Societys Perspectives Essay1559 Words   |  7 Pagesdilemma often leads to the deprivation of ones potential proficiency about a topic despite a belief that they acquired all necessary knowledge. A problem occurs when ones lack of information leads one to become less tolerant of others. Conversely, interactionalists view television optimistically when used as a social networking device, particularly when a group of friends or family converges around the television to spend time together. One example of this kind of interaction brought about by televisedRead MoreIdeological Diversity On Weekly News Magazines1402 Words   |  6 PagesTheodore Assatly Course #5487 2155OL: Understanding Mass Media July 31, 2015 IDEOLOGICAL DIVERSITY IN WEEKLY NEWS MAGAZINES Ideology is defined by Dictionary.com as â€Å" a body of ideas that reflects the beliefs and interests of a nation, political system, etc. and underlies political action.† (â€Å"Ideology†) Weekly magazines, in fact all media, are infused with ideology. Its existence is inevitable. While news magazines strive to provide ideological diversity, the bottom line is that most mediaRead MoreEssay about Medias Effect on Societys Perspectives1460 Words   |  6 Pagesdilemma often leads to the deprivation of ones potential proficiency about a topic despite a belief that they acquired all necessary knowledge. A problem occurs when ones lack of information leads one to become less tolerant of others. Conversely, interactionalists view television optimistically when used as a social networking device, particularly when a group of friends or family converges around the television to spend time together. One example of this kind of interaction brought about by televisedRead MoreFahrenheit 451 Comparison Essay1185 Words   |  5 Pagestheir moral and religious beliefs. There are many relations between the society portrayed in Fahrenheit 451 and the modern American society, first of which is the way people achieve happiness. Firstly, Bradbury accurately depicts the future with media bombarding people’s lives. In Fahrenheit 451, instead of small black and white televisions, characters live in rooms called â€Å"TV parlours.† In these TV parlours, the entire walls are plated with massive flat screen televisions, sending out fast imagesRead MoreTechnology Advantages And Disadvantages Essay1548 Words   |  7 Pagesand the faster we can extract their gist, the more productive we become as thinkers† (Carr 562-563). Carr further supports my statement because as we learn new information we begin to think and become aware of what is happening around the world which is something that never really occurred before to such an immense population. Often people say that knowledge is power and in my opinion it is. The more information you know the easier it is to get through life; technology has made this power easier toRead Moreexample of informative speech outline Essay examples899 Words   |à ‚  4 Pagesï » ¿ EXAMPLE OF INFORMATIVE SPEECH OUTLINE Informative Outline Topic: Impact of Media in the Society and Individual General Purpose: To Inform Specific Purpose: To inform my audience the negative impact of social media in the society and to the individual. Thesis: Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web. I. Introduction A. Attention Getter: Today, just aboutRead MoreFor the most part, I have to agree with the critical theorists: learning barriers do exist. In1400 Words   |  6 PagesMacy’s 4th of July television show, President Obama made an appearance and spoke about the American Dream. In addition, he presented a number of immigrants who had just received their American citizenship to testify that the dream is still alive and well in today’s society. The continued belief in this â€Å"truth† distracts people from the reality of their situation as they continue to struggle in their pursuit of the dream. Although the younger generation has grown up in a digital environment, manyRead MoreMedia s Impact On Media Consumption Essay1729 Words   |  7 Pagestechnology is at the forefront, allowing users to access an infinite amount of resources on the internet, 24 hours a day 7 days a week (XXXX). The rapid technological advancements has shifted the consumption of media from television, magazines and billboards to online digital media channels accessed via mobile devices, creating a ‘bedroom culture’ (Sumner, 2016) for many. The shift in media consumption has particularly been induced by the emergence of Social Networking Sites as well as other onlineRead MoreMedias Effect on Societys Perspectives Essay1910 Words   |  8 Pagesdilemma often leads to the deprivation of ones potential proficiency about a topic despite a belief that they acquired all necessary knowledge. A problem occurs when ones lack of information leads one to become less tolerant of others. Conversely, interactionalists view television optimistically when used as a social networking device, particularly when a group of friends or family converges around the television to spend time together. One example of this kind of interaction brought about by televised

Essay Immorality in Chaucers Canterbury Tales - 1646 Words

Immorality and moral ambiguity are two concepts that will ruin any relationship. In Geoffrey Chaucer’s The Canterbury Tales, he specifically illustrates through his pilgrims’ stories some comical and realistic events that display immorality in the Middle Ages. There are several characters whose stories are focused on presenting the immorality within their tales. Like that of â€Å"The Miller’s Tale,† and â€Å"The Merchant’s Tale.† Chaucer utilizes these tales to display one specific immoral act, which is sexual sin or lust. Chaucer addresses the seven deadly sins in his novel; The Canterbury Tales, lust can be highlighted in two major tales â€Å"The Miller’s Tale,† and â€Å"The Merchant’s Tale† which help display key elements of the immorality in the†¦show more content†¦In â€Å"The Miller’s Tale,â€Å" and â€Å"The Merchant’s Tale† the two young wives are deprived sexually bec ause their partners are so old and this causes them to be tempted outside of marriage. They believe this could never happen though because both husbands, John and January, are so jealous and protective of their wives that they do not allow leaving their sides. In Chaucer’s â€Å"The Miller’s Tale† the jealousy of John shows, â€Å"The carpenter had just married a girl whom he loved better than life. She was eighteen years old. He was jealous and kept close watch upon her, for she was wild and young. While he was old and thought himself likely to be cuckolded,† (66-67). This shows an example of extreme jealous, some of which is expected, because during the Middle Ages there were young men who would come and seduce single and married women. It is described mostly as â€Å"courtly love,† and it is when a man is chasing a woman for different reasons. The woman could be single or even married and if she said no it would cause him great emotional and phy sical pain (Rogers: 1, 107). The young men might catch themselves fantasizing over these unobtainable women. Lust is the second element of medieval immorality that Chaucer addresses in â€Å"The Miller’s Tale,† and â€Å"The Merchant’s Tale.† Lust is a common problemShow MoreRelatedEssay on Chaucers The Canterbury Tales927 Words   |  4 PagesChaucers The Canterbury Tales In The Canterbury Tales, Geoffrey Chaucer comments on moral corruption within the Roman Catholic Church. He criticizes many high-ranking members of the Church and describes a lack of morality in medieval society; yet in the â€Å"Retraction,† Chaucer recants much of his work and pledges to be true to Christianity. Seemingly opposite views exist within the â€Å"Retraction† and The Canterbury Tales. However, this contradiction does not weaken Chaucer’s social commentary.Read MoreChaucers Impression of Women of Medieval Times1079 Words   |  5 PagesCHAUCERS IMPRESSION OF WOMEN OF MEDIEVAL TIMES Geoffrey Chaucer wrote The Canterbury Tales in the late 1400s. 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By his description aboutRead MoreEssay on Geoffrey Chaucers Canterbury Tales1261 Words   |  6 PagesGeoffrey Chaucers Canterbury Tales The Knight, Squire, Prioress, The Monk and the Friar are defined by their settings in Geoffrey Chaucer’s Prologue to The Canterbury Tales. 1. Portnoy says in his article in the Chaucer Review that The General Prologue is like a mirror reflecting the individuals appearance which then defines the character of that person.(281) 2. Scanlon backs up Portnoy in his article from Speculum by saying †¦Characters descriptions somehow emerge inevitably fromRead MoreChaucers Use of Satire to Reach Specific Audiences857 Words   |  4 Pageson the trip to those destinations. â€Å"The Canterbury Tales†, Chaucer’s unfinished work, was a group of stories about a group on pilgrimage, but the stories did not take place at the destination. These were stories told on the way to Canterbury. They were also very satiric stories. They showed great hypocrisy, and immorality. The stories seemed to have a purpose, and to be pointed towards specific audiences. These audiences wo uld most likely have taken Chaucer’s work as a joke at first, but then quicklyRead More Comparing The Millers Tale and The Reves Tale Essays1188 Words   |  5 PagesMillers Tale and The Reves Tale       The Millers Tale and The Reves Tale from The Canterbury Tales are very closely related. They both deal with the relationship between a jealous man, his wife, and a young scholar(s), and they both are immoral stories that contain sex and violence. This proves that the Miller and the Reeve are two very corrupt individuals. However, these tales also share some differences. For instance, the main character in The Reeves Tale is Read MoreCanterbury Tales By Geoffrey Chaucer1380 Words   |  6 PagesCanterbury Tales Canterbury Tales written by Geoffrey Chaucer was a story of not the people themselves but a social statement of how the people of higher standing were viewed by the middle class. In the time that Canterbury Tales was written it was a time of corruption of the Church. There were many clergy members that were mentioned in this story. Each of the characters was unique in the way they went against the standards they should be held to. The most interesting this story was definitely TheRead More Chaucers Irony - The Canterbury Tales Essays1275 Words   |  6 PagesChaucers Irony - The Canterbury Tales Chaucers Irony Irony is a vitally important part of The Canterbury Tales, and Chaucers ingenious use of this literary device does a lot to provide this book with the classic status it enjoys even today. Chaucer has mastered the techniques required to skilfully put his points across and subtle irony and satire is particularly effective in making a point. 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It is considered to be the best work of literature in English in the Middle Ages (Johnston, 1998). Chaucer uses literary devices as no one had ever done. In addition, he chose to use English instead of Latin. This masterpiece is structured in a similar way as Bocaccios Decameron. The tales are organized within a frame narrative (Encyclopaedia

International Marketing Essay - 926 Words

IDISCUSSION QUESTIONS Chapter 1: 1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific? Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries of transnational firms. 2. Do the driving forces always outweigh the restraining forces in ensuring the attractiveness of international marketing to the Asia-Pacific firm? 3. Why is it necessary to adopt a holistic approach in†¦show more content†¦6. Describe the way in which cultural differences can act to impede communication between business people of different nationality. 7. What are the shortcomings of Hoftsede’s criteria for assessing differences on a global basis? Do you consider that his fifth factor adequately caters for the underlying differences between Asian and Western cultural values? Chapter 12: 1. Prepare a Matrix showing the following countries along the horizontal axis: Canada, Vietnam, Thailand and Japan. On the vertical axis list each of the six factors to be taken into account when redefining the business and considering international markets. In the cells indicate how these factors would differ for each of the four countries. 2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts? 3. Modifying a product to facilitate its sale internationally will involve extra costs. To what extent are these costs discretionary and how would you assess whether the costs are worthwhile. 4. For what kinds of products do you expect customer needs to be worldwide? Why? 5. In what ways does the product’s packaging need changing when the product is being marketed in another country? 6. You have been asked to develop a pr oduct for sale throughout the ASEAN region. What are the criteria you would apply in theShow MoreRelatedInternational Marketing4703 Words   |  19 PagesMateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to â€Å"treat jet lag and boost energy for truck drivers† (Hollensen, 2012). In todays era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jà ¤gerbomb. This aligns with the companys focus on the younger generations of partygoers and post-secondary students.    Red Bull’s marketing strategyRead MoreInternational Marketing1975 Words   |  8 Pagesthe model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important difference between the international marketer s task and that of the domestic marketer? (Points: 1) The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. The international marketer must rely on at least two levels of controllable certainty instead of one. The international marketer is neverRead MoreInternational Marketing3435 Words   |  14 PagesA firm s international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. 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In fact it is what you say and the way you say it whilst trying to explain how a certain product or service is, giving your target audience reason why to use or purchase it. Marketing can be a bunch of things, whether promotion, an ad, a brochure or a press release. It can simplyRead MoreInternational Marketing1398 Words   |  6 PagesCase Study Mid Term: International Marketing Research at the Mayo Clinic Minashki Sinanan Summary The Mayo Clinic is a well-known health care provider that treats international and domestic, upper class society. An example of their consumer base is the President of the Republic of Equatorial Guinea, Teodoro Obiang Nguema Mbasogo, who was seen at the Rochester clinic in New York. 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This is achieved by one country exporting other countries’ products into its own business environment; it can also enter on franchising terms or through licensing in the country of interest, or direct investment in the foreign country. Market mix development involves product promotion, product pricing

Marketing Audit Tesco free essay sample

Marketing Audit Tesco Plc Marketing Audit [Name of the Writer] [Name of the Institution] Executive Summary This report contains the company overview and details of marketing audit carried on Tesco Plc, which is largest retailer in UK. The marketing audit has covered various important areas that are significant to analyze, indentify and understand the issues and challenges of internal and external environment of the business. Tools used to conduct marketing audit of the Tesco Plc are, marketing mix 4P’s, SWOT analysis, PESTLE analysis and porter five forces. Introduction Changing marketing scenarios are a challenge for retailers, despite the fact it has captured large share in the market. Tesco PLC has been chosen to perform the marketing audit, as it is largest retailer in UK and having 30% of share in the market (www. guardian. co. uk). Tesco plc is a global marketing and general grocery retailers. It is operating in 14 major countries and employing 500,000 employees worldwide. We will write a custom essay sample on Marketing Audit Tesco or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is the leading UK-based retailer in terms of global sales and domestic market share. Jack Cohen established this company in 1919 (Tesco Plc, 2012). Tesco Plc is running under six formats in UK, such as Tesco Express, Tesco Extra, Tesco Supermarkets, Tesco Metro, Tesco Home Plus and Tesco One Stop. Altogether Tesco acquires 3000 stores in UK and employing around 300,000 employees and over 60% group sales and profit comes from UK business (Tesco Plc, 2012). Tesco is ranked on third position after the Wal-Mart and Carrefour but on the basis of profit comparison it is considered as the second largest, after Carrefour (www. upermarketnews. com). Tesco is operating extremely well in all its business sectors worldwide, but to grow further as number one global leader, it still needs wide marketing plans and strategies, this reports carries out marketing audit of the company which shows threats and opportunities of internal and external environment. Marketing Mix Neil H Borden in 1964 published the article on marketing mix primarily and thereafter the term became famous and i ntegral part of marketing plan of every organization Chandrasekar, 2010). The firm can create its marketing mix once its target market is defined and that provides competitive advantage to the company. Marketing mix is the blend of product offering, pricing, promotional methods and place or distribution channel that brings specific group of consumers with superior value (Gitman and McDaniel, 2009). In the context of Tesco, entry to China market made them to adapt their culture and norms in order to reach consumers in big china market. But company needed to stick fast with its principles and basic standards set. There would be changes in terms of services with regards to 4p’s but the company cannot deviate to its set standards which are inherent to the company. Product Product is the heart of Marketing mix, of course it is hard to design and decide place, promotion or price and the nature of product plays vital role, when marketing any product or services (Lamb et al, 2012). In case of China, Tesco needs to figure out who the end consumers of the products are, what they are looking for, their existing products are fulfilling customer needs, what they are offering and which product needs to import or make in house to complete the demand of Chinese customers. In order to compete with local retailers and gain more market share, Tesco also needs to provide Chinese based products with and that can be done by developing the Tesco owns brand products which can be marketed strategically within the region of China. PricePrice refers to the amount the customer has to pay in order to buy the goods and services (Chandrasekhar, 2010). Tescos marketing department is responsible for the price charged for the products and that would be based on rivals offering prices and original cost prices of products. They are responsible for the prices of new products introduced and if required revising of prices of old products. In china prices of products differs from UK because of several factors (i. e. cheap labor cost), so rices can’t be same in all countries They also decide whether the price should be reduced to attract more customers and how to alter the cost of the products, which has short life and would be expire soon. The Marketing department also responsible for making the deals and discount offers packages for customers in order to avail maximum profits (Chandrasekar, 2010). Promotion Promotion refers all the activities performed to introduce the product and services among the customers for se lling purpose (Lamb et al, 2012). Many areas are considered before TESCO actually promoting the product, including how to inform customers about their products and services. They also need to know what type of advertising they use and where they can be used to direct the attention of customers and what other ways to apply can promote their products. A good way to do it and get free advertising is to distribute free samples and run the competition of product by selling in cheap prices initially. Promotion of the products can be done easily now days on the internet and through online shopping. Place Place simply refers to point of sale (Chandrasekar, 2010). Another important mix is place, whether the products will sell to the retailers or directly to the end user, through store or online. As TESCO itself is a big retailer and expanded its business worldwide and have thousands of stores. It also needs to open the stores and provide online facility of shopping in low developed areas in order to gain more market share, targeting low income group will enable the company to gain the trust of local and ultimately it will also gain more favor and relaxation from Government of that region (Chandrasekar, 2010). The effective marketing mix leads more customer satisfaction, and what Tesco needs to do, is to understand the needs of customers in target country or region. SWOT analysis SWOT analysis is a fundamental tool in marketing plan that helps to assess Strengths, Weaknesses, Opportunities and Threats of any organization (Pahl Richter, 2009). | | |Strengths |Weakness | |Strong brand image |Failure to lead the city center Market | |Market Leader |Lack of Marketing Approaches | |Diversified Business Globally | | |Competent Distribution Channel | | | | | |Opportunities |Threats | |Increasing Demand for private labeled products |Low price supermarket discounting stores. | |Diversifying Market Appeal |Economic conditions | | |New Entrants | Strengths 1. Strong Brand Image Tesco has strong brand image as it is older retailer of UK and established its brand image with the span of time. 2. Market Leader It is ranked as third largest retailer in the world and it puts positive impact on customers. 3. Diversified Business Its worldwide spread business in different countries enhances its strength 4. Competent Distribution Channel Tesco has competitive and well established distribution channels and it is the positive factor for the company Weaknesses 1. Failure to lead the city center Market This is one of the major drawback and weakness that Tesco is failure in leading city center markets. 2. Lack of Marketing Approaches Tesco runs on its established brand image, it has lack of marketing channels and hence approaches, which is also weakness and give chance to other small player to bite its portion of market. Opportunities 1. Increasing Demand for private label products Customer demands various local products, but which would be labeled as Tesco, in order to get the reliability. Local brands are also cheap then international brands and Tesco has opportunity to meet the demands of customer, already it is making its own products in various categories, it should enhance further. 2. Diversifying Market Appeal Tesco has covered still 14 countries and it has the opportunities to grow further in many countries. Threats 1. Low price supermarket discounting stores. Growing of small medium low prices stores are becoming the risk for the company, like Lidl, 99P stores etc to capture some part of market share. 2. Economic Conditions Global Financial crisis also put a bad impact on company’s growth and productivity, so if any economic crisis is expected company needs to be aware and take some precautions and lean down the processes, like cost cutting etc 3. New Entrants New entrants are also the threats, although it is big in size, many new entrants are following new strategies to attract customers , like online purchasing of grocery and fast delivery on end consumer doorstep. Macro Environment The macro environment comprises of a variety of factors, which has a direct or indirect influence on the organization. There are various tools available such as PESTLE, PORTER FIVE FORCES to analyze the factors of external environment, which might have impact on business in terms of threats or opportunities (Stonehouse et al, 2004). PESTLE Analysis According to Bangs (2002) â€Å"Pestle analysis will help to capture understanding about aspects of the context by using the prompts political, economic, sociological, technological, legal and environmental†. A Pestle analysis is vital in the development and the success of Tesco’s in addition to day to day management of each store in line with strategic decisions. It would be hard to take effective and proper decision for the well being of organization if the external factors effecting business are unknown. Factors effecting Tesco are, Political Factor Political factors can be national or international, Many Governments take parts and get involve. For example, Tesco got interruption in coffee supply due to political issues between Britain and Colombia. Political factor is sometimes in favor like UK government has three ruling parties and currently governed by liberal Democratic Party, and all are well structured for the development of the country and that represent good sign and strength for UK (Peter Donnelly, 2002). Economic Factor Economic factor has a huge impact on business, tax increases; fluctuation in stock exchanges can seriously hit the performance and revenue of companies like Tesco Plc. Sociological Factor This factor varies from the change in fashion to the impact on immigration. UK is the country where whole country follows one type of culture and speaks English, and this also gives positive exposure on company’s environment. Technological Factor UK is well developed country and having all sort of IT technologies, which bring advancement in the society (Hall, 2008). New technologies have a great impact on the success of organization, for retailer like Tesco Plc got enormous success from its online shopping platform. According to Wilson Gilligan (2005) to be up to date with this factor would always be productive for company’s business. Legal Factor The changes caused by all external impacts lead to many legal problems Environmental Factor Large Corporation has also environmental concerns and contribute for the well being, like Tesco uses fossil fuel in its transport network and reducing in demand is a major challenge for company. Tesco Plc should consider its external factors in detail and evaluate how their impacts continually change. Porter Five Forces Model Michael E Porter well-known framework, known as the five forces model, helps manager to identify the intensity of rivalry among established companies within an industry, the risk of entry by potential competitors, the bargaining power of buyers, the closeness of substitutes to an industry’s products and bargaining power of suppliers (Hill and Jones, 2008). This model is applied to assess the competitive advantage of the industry. Tesco is operating its retail chain globally and the retail industry competiveness for Tesco Plc is as follows Threats of new entrants Entry of new entrants is low due to high level of barrier, like new companies who wants to enter in retail sector of UK needs large amount of funds to compete with Tesco or other big retailer. Small retailers who opened individual shops of grocery, butcher has least impact on Tesco Plc performance. Rivalry among the existing Players There is huge competition in existing players in retail industry of UK, as Tesco has market share of 30% but still 70% is captured by different companies like Sainsbury’s, Asda , Lidl, Wal-mart etc and all are giving tough challenges to the operations of the company Threat of Substitute Products Threat of substitute is higher, because majority of retailers are offering same kind of products by different brand names and prices. Tesco products have many substitutes offered by other big and small retailers. Bargaining Power of Suppliers There are many retailers in markets and all they need reliable and established suppliers for their operations, hence due to tough competition in retail industry, supplier also take benefit from this, this is also one of the key concern for Tesco Plc Bargaining Power of Buyers Bargaining power of buyers normally doesn’t apply in this industry due to fix shelf prices that is positive aspect for the company Conclusion In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers, particularly of own-label products, yet the development of strategic supply networks has been an integral part of most supermarket strategies for the past decade. Marketing audit of Tesco Plc has shown marketing mix, internal and external environment factors and what are its effect on company performance. Effective blend of marketing mix variables would satisfy the customer needs and attracts more customers; hence company will ultimately enhance its market share. Internal and External environment of company is evaluated through various tools, which helps organization in proper and right decision making process. References Bangs. D. H (2002), The Marketing Planning Guide, 6th Ed, A Kaplan Professional Company – USA Chandrasekar (2010), Marketing Management – Text and Cases, Mc Graw Hill, India Gitman. L. J, and McDaniel. C (2009),The Future of Business – The Essentials,4th Ed, South- Western Cengage Learning- USA Hall. J (2008), Tesco Curbs its supplier prices, http://www. telegraph. co. uk/finance/newsbysector/retailandconsumer/2783800/Tes

Lodge And Wilson Essays - Cabot Family, Presidency Of Woodrow Wilson

Lodge and Wilson Political rivalries define American government. The dual-party system by nature sets up partisan rivalries between members of all three branches of our government ? rivalries that have at times pushed our government to progress and at other times slowed it to a grinding halt. The contrasting backgrounds and resulting political ideologies of Woodrow Wilson and Henry Cabot Lodge created a modern rivalry that defined American foreign policy in the twentieth century. Woodrow Wilson's religious background and academic pursuits shaped his personality into one characterized by impatience. Born in Virginia in 1856, Wilson grew up around strict Calvinist doctrine in the Presbyterian church (Lafeber 269-270). This theology served as the foundation for all of Wilson's endeavors, as he believed he was "guided by God's will" (Lafeber 270). The future President's first career path was law, but Wilson's inability to excel in the field bred in him distaste for the profession. Wilson hastily abandoned any thoughts of being a lawyer and pursued an academic career in political science. His refusal to give his law profession time to prosper represents a larger trend in Wilson's behavior of acting rashly when faced with adversity. Despite this impatience, he quickly rose to a high level of respect as a political scientist while attending Princeton University (Lafeber 269). Wilson's faith in God, bred from his Calvinist upbringing, further fueled his impatient personality as he believed that God would eventually guide him in the right direction if he "made efforts to improve" (Lafeber 270). This impatience defined most of Wilson's political philosophies and foreign policies. Like Wilson, Henry Cabot Lodge's educational background shaped his views toward American foreign policy. His family instilled in Lodge conservative values that melded the Senator as a man "whose nature and upbringing disposed him to be out of step with his times". His fiery personality that emerged during Lodge's tenure as a Senator was most likely a direct result of this conservative environment during his formative years. He would not budge from political positions he believed to be morally just, even though those terms manifested themselves in strictly conservative legislation in foreign policy (Widenor 44-47). Lodge had another concern over his career as a politician besides being a fierce advocate for conservatism in US foreign policy. While Lodge had to fight the "silver-spooned boy" stereotype on the Senate floor and on the campaign trail, he felt immense responsibility to the citizens of Massachusetts who elected him to his seat (Widenor 49). The rapid increase of industrialization within the United States, as well as increased immigration"brought new values and interests" to New England, made Lodge's job of representing Massachusetts in the Senate a much tougher task (Widenor 45). The threat of the increasing difficulty in pleasing all of Massachusetts' many peoples forced Lodge to be steadfast in his own. If his constituents ever had complaints with Lodge, he never wanted them to be able to truthfully say he did not stand up for what he believed was right. Lodge's background and uncertainty of future social standing lit a fire within him and led to his fiery temperament over key Senate issues that was Lodge's trademark for many years. The different backgrounds from which Wilson and Lodge arose to attain political power led them both to support American entry into World War I but pushed them away from one another in terms of foreign policy after the war's conclusion. Wilson's devout Calvinist beliefs sparked within the President a sense of Americanism ? he believed that God would be on America's side, and thus America was innately superior to other nations. In Wilson's War Message of 1917, Wilson re-assured the American people of this divine guidance: "to such a task we can dedicate our lives and our fortunes ... and the peace which she has treasured. God helping her, she can do no other." (Paterson and Merrill 537) Similarly, Henry Cabot Lodge's ideas of "duty and sacrifice" that stemmed from his conservative background pushed him toward Americanism and toward advocating US intervention in World War I (Widenor 221). After World War I, however, the two politicians renewed their rivalry as their visions of post-war Americanism in foreign policy repeatedly conflicted. Wilson's Americanism in the aftermath of World War I manifested itself in Wilson's "14 Points" as he pushed for America's superiority to be used to prevent future war. Wilson's desire to create a "League of Nations" that would form "a general association of nations" (Paterson and Merrill 539) arose from his belief that America could force compliance with such a league. Wilson's idealistic visions of a

Athens Vs. sparta essays

Athens Vs. sparta essays There were two major polises in Ancient Greece. These polises were very different form each other and are thought to be the two most different polises in Greece. Both of these polises had advantages and disadvantages for there citizens. Both polises had different forms of government, Athens was democratic and Sparta was totalitarian. Both of the city states had different cultures, lifestyles, and laws. Athens has some good advantages that you wont find in Sparta. First they are a democratic society where the people can propose laws, debate openly on political issues and are allowed to criticize elected officials. This is an important fact to consider because if someone was open minded, opinionated, and liked to be heard then they would fit in great. Next Athens was very prosperous and even though they were not very focused on military power they still was able to deal with any crisis or types of chaos they encountered. This showed that the Athenian people were able to maintain control and order in there city without revoking freedom and independence. Third lastly they believed in the balance between a sound mind and a sound body which means that it was not all about being strong and a powerful fighter but intelligence was also valued. Lastly they educated there people which gave them the opportunity to learn about arts and literature. Athens also had some disadvantages because some of there rules and polisies were not to the advantages of all the people. To begin only male citizens at least 30 years old were allowed to vote. People were not considered a citizen unless they were upper class so the slaves, servants and merchants had no say. Lastly only the upper class was allowed to go to school and the poor and lower classed were not educated. On the other hand there is Sparta which has advantages different to Athens. Sparta always looked out for the common good of its people and there num ...

Introduction to Organisations and Management Essay - 7

Introduction to Organisations and Management - Essay Example The labour force is the one of the most crucial resources for a business organisation and its productivity depends on the organisational culture, structure, leadership, motivation, communication etc. Therefore, management has to take these necessary factors into account for bringing enhancement in productivity level contributed by the labour force. Traditionally, the business owners used to perceive the employees’ related expenses as an added cost of the company; whereas, as per the post-modern organisational concepts, the managements have realised the employees as vital investments for a company which will have return in future. Therefore, the nature structure and process of for completing a task has changed significantly in comparison to the earlier periods (Sole and Costa, 2001, p.2-3). Dodgson, Gann and Salter have identified the two paradigm of managements based on traditional and modern concept. The following the table depict the old paradigm of the managements and the c hanged paradigm of management. Table 1: Old and New Paradigm of Management (Source: Dodgson, Gann and Salter, 2008, p.42) As per the above table, it can be observed that the organisation in the post-modern age become very flexible and growth oriented. The organisations that have successfully understood and incorporated these changes are successful in an industry in comparison to companies following old paradigm of management (Dodgson, Gann and Salter, 2008, p.42-43). This paper will attempt to discuss organisation management of the separate companies i.e. Watsons Engine Components and H & M Consulting based on two case studies. The paper will focus on comparison of the certain areas of the both companies through analyses by using models and theories. The major areas relating to organisation management of the two companies will be organisational design and structure, teams and team working, approach to leadership and management, and approach to leadership and management. 2. Organisat ional design and structure The first step in the successful managing organisation is to create a healthy and smooth management decision making process which is crucial for achieving the organisational growth. Senior and Fleming has described that â€Å"the structure of an organisation is the formal way of identifying who is taking responsibility for what; who is to execute authority over who; and who is to be answerable to whom† (Senior and Fleming, 2009, p.78). Therefore, the organisation structure mainly focuses on the process of the decision making and it involves the top managements who are responsible for taking critical management decisions. For designing a growth oriented organisation, a favourable organisation structure is mandatory and each of the top level management must identify the plays their responsibility considering prevailing scenario for achieving the best possible outcome. Mcshane and Travaglione have identified two fundamental essentials for developing or ganisational structure. These two fundamental requirements are division of labour and coordination. The division of labour is helpful in shaping the specialized skills and coordination means the relationship status among the employees and top level managements. The coordination can be achieved through â€Å"Informal communication†, â€Å"Formal hierarchy†

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Top 10 Characteristics of a Multicultural School Environment - Essay Example This essay approves that the first placed characteristic is really important because children need to learn the correct social skills in order to interact with all other races in society. Secondly, any instruction material needs to be free of any bias because children will learn from their school experiences and act it out as adults. Thirdly, the school needs to have an open and inclusive policy for those who are ethnic minorities because they would be feeling pressured about their position in school and society as a whole. Next, there should be no glass ceiling concerned the academic achievements of a child, no matter what ethnic background they are from. This paper makes a conclusion that fifth, the students must be taught how interacting with different cultures can be beneficial because it allows teaching and character building. After this, teachers or administrators should feel empowered to alter their teaching strategies to suit the needs of their students. Seventh, teachers should not show any bias against any ethnic group and should treat all students equally. Next, the makeup of the faculty should be representative of society as a whole. Second to last, students should critically think about the strengths and weaknesses of their own culture by applying theoretical skills.Finally, the faculty needs to be open to learning off other cultures so that their own teaching skills may be enhanced. The faculty, administrators, and other staff see themselves as learners enhanced and changed by understanding, affirming, and reflecting cultural diversity.

Indian Lubricant Industry An Introduction Marketing Essay

Indian Lubricant Industry An Introduction Marketing Essay Indian lubricant industry in a recent past has presented new market opportunities. Firm growth in the Indian power, engineering and automotive sectors has been a boon for lubricant manufacturers. In automotive sector, as consumers migrate to efficient vehicles and motorbikes, they use higher grade lubricants. As a result, multi-grade lubricant products are getting benefitted. In the industrial segment, high level of investment in manufacturing, transport and power sectors have the potential to drive very strong growth for marine aviation lubricants and transformer oil. The automotive lubricant market in India is highly price sensitive the volume growth is getting stagnated due to longer lasting lubricants. The retail trade and original equipment segment are two major marketing channels in the Indian context. Due to ever growing competition, tie-ups OEMs are becoming important as they provide the value proposition of a brand. In retail trade, Petrol pumps (ROs) form the major distribution channel. Sales of lubricants via ROs or the bazaar trade has changed the Indian automotive lubricant market into a FMCG sector. The other marketing channels are garages, super markets, rural and agricultural dealers, authorized service stations and wholesale distributors. PSU companies manufacture their own base oil and follow a different distribution strategy as compared to their private counterparts that solely dependent on imports. PSUs sell from their own wide spread network of ROs while private manufacturers prefer supermarkets. Engine oil plays the most important role in deciding the market share of lubricant manufacturers. Increase in demand for 4-stroke motorcycles, tie ups with OEMs and implementation of new norms of pollution are few of the key drivers of the growth of the engine oil segment. Growth in heavy commercial vehicle segment, increasing awareness among the customer base, new cooling technologies and OEM tie-ups has led to increase in coolant demand which has become the next largest segment in the automotive lubricants market. In brake oil segment, introduction of new brake systems, increasing growth in LCVs, consumption of lubes by CPVs and changing customer mindset related to specialty lubricants are believed to push demand further. The gear oil market is also growing fast and has high potential owing to increasing number of vehicles on road. Vehicles of new generation with advanced gear system technologies automatic transmission systems need special type of lubricants conceiving greater demand for API synthetic and multi axel gear oil, API MT-1, API GL-5 ultra-Matic, which reduces the oil changing intervals. In the long run, the overall picture for automotive lubricants sector looks bright due to growth of Indian economy along with increased purchasing power of consumers. BPCLs Lube Division Bharat Petroleum offers a complete range of Gear Oils, Automotive Engine Oils, Specialty Oils, Transmission oils and Greases. The fine quality of the lubricant and its correct usage ensures longer engine life and trouble free operation. Lubricants were totally deregulated during the liberation era of early nineties. Thereafter, a large number of players have forayed into this market. Despite operating in a totally competitive environment, BPCLs Lubricants SBU has been registering a growth in lubricant sales continuously over the past couple of years. As compared to 2008-2009, a growth of 13.73% has been achieved and sales volume of 231.12 TMT has been achieved. The channels viz. retail and direct saw a growth of 20%. BPCL has a strong RD competency, extensive distribution network; own source of Group II+ base oil, highly motivated and dedicated workforce which serves as a strengthening mechanism for it but due to increased competition and continuous phasing out of 2-stroke engines are threat to the company in its growth path. Birth of MAK In 1998, BPCL re-launched lubricants in new attractive packs. It was mainly in automotive category with three major brands- Automol for Petrol Engine oils, MAK for Diesel Engine oils and Glide for 2-3 wheelers. The year 2003, MAK was named as an umbrella brand and subsequently all industrial grades too were branded with it. MAK Lubricants sales and its market share The Lubricants business of BPCL delivered a sales volume of 231.12 TMT in 2009-10 as compared to 203.22 TMT in 2008-09, a growth of 13.73%. The volume of finished lubricants grew by 23% during the last year. Both the reseller channel and direct channel grew by over 20%. MAK Lubricants are now available at more than 23,000 retail counters across the country apart from the small mechanic shops and authorized service stations. Products like MAK Chakda and MAK Boat XP were launched during the year. There has been an expansion in customer base across the segments with prime focus on the key growth sectors. The wide range of products cater to normal applications like Engine oils to Hydraulic, Marine, Cutting and very specialized products for Defense applications and Railways. Products catering to specific applications like MAK Amocam Plus, MAK Steel for steel plant applications and superior Industrial Gear Oils were launched. In the retail channel, focus was on generating secondary sales at the retail outlet. Initiatives like One Day Wonder and MAK QUIK improved visibility of the brand and also offered a value proposition to the customers. Segment specific oils like MAK Auto XL and MAK D-Gen were introduced to cater to niche markets. The network of MAK distributors was further expanded with the objective of achieving leadership position in the high value grades. On the exports front, BPCL entered Sharjah and consolidated its presence in Nepal, Sri Lanka and Bangladesh. Point of Purchase Lubes Shop They are exclusive lubricants reselling points to facilitate the customers for their Lubricants requirement and confirming with the Quality and other standards of BPCL. The deregulation in the industry along with entry of multinationals has led to a shift of trade to the bazaar. Owing to huge potential with competitors providing huge discounts, BPCL too has forayed in this direction and has started giving discounts to the end customer instead of the channel. These branded lubes shops are available all across the country in all major cities. These C:UsersRomioDesktopLubeshoppe.gif MAK Garage BPCL started a campaign by enrolling the mechanic segment under the umbrella network of MAK Garage. It was launched in 2006 to promote the MAK lubricants and currently about 800 MAK garages across the country exclusively uses MAK Lubricants C:UsersRomioDesktopmak_garage.gif Hero Honda Service Stations JV between Hero Honda and Bharat Petroleum. The initiative is to utilize the vast BPCL network across the country to provide value added services to the customers through the City Work network at our ROs. Currently, there are around 170 Hero Honda City Works operating across the country C:UsersRomioDesktopcitywrk.png TASS TATA Authorized Service Station is yet another initiative for strengthening our relationship with TATA, Indian Auto Major. There is a joint collaboration for marketing co-branded greases, lubricants and specialty products MAK TATA products. TASS provides TATA vehicle service network throughout Dealer network across the country. This network of service is of two types SUVIDHA for TATA Ace vehicles and TASS for heavy vehicles C:UsersRomioDesktoptass.jpg VCC BPCL launched a new initiative VEHICLE CARE CENTRE at the retail outlets. This ought to provide esteemed customers state of the art facility at affordable rates. The network is in growth phase and is gaining huge popularity across the country. C:UsersRomioDesktopvcare.png MAK Quik Lube Oil Change To value the time proposition of the esteemed customers, new initiative MAK Quik Lube oil Change has been started at various outlets. It mainly caters to the Bike and Car/SUV customers for changing the Engine oil in the vehicles within a short span of time. The major advantages to the customer out of this initiative is à ¢Ã¢â€š ¬Ã‚ ¢ Quick Oil change in front of eyes à ¢Ã¢â€š ¬Ã‚ ¢Mechanized system of changing Oil which helps in removing the layer of old oil completely. à ¢Ã¢â€š ¬Ã‚ ¢Genuine MAK product à ¢Ã¢â€š ¬Ã‚ ¢ No Servicing cost- only the cost of product needs to be paid by the customers. à ¢Ã¢â€š ¬Ã‚ ¢ Fast turnaround time for the customers. à ¢Ã¢â€š ¬Ã‚ ¢ Exceptional offers to the customers C:UsersRomioDesktopservice_makquik.jpg OEM Tie-ups   Due to the ever growing competition, the tie-ups with OEMs have become important as they help in reinforcing the value proposition of a brand. BPCL is continuously working with OEMs to help them in providing the best value for money to the customers by developing and upgrading genuine oils for the vehicles and equipments by addressing the requirements of the changing technology. The marketing and RD teams have been providing the solutions for specialized lubricant applications in cement, power, steel, road construction, engineering and other leading industries in India. The RD team has developed about 300 different formulations in last 10 years out of which last 3 years saw about 50. BPCL has started its own LOBS plant in Mumbai by using the latest All Hydro Processing Technology a Chevron Lummus Global patent. This has enabled them to manufacture finer quality MAK Base oils beyond the requirement of API Group II which is rated as Group II plus. OEMs acknowledge BPCLs identity in producing quality base oil, best of RD capabilities and deep marketing acumen. OEM Partnerships BPCL has agreements with top notch automotive manufacturers which have both National and International presence. This is in addition to presence across the country with plethora of options available for all the sections of the industry. With superior technology, strong brands and vast distribution, MAK Lubricants is a perfect partner for OEMs looking for offering their consumers the best of products and services. Hero Honda Motor Limited It has an association with BPCL since the year 2004. MAK Lubricants has become the biggest supplier of engine oils in a span of first five years for initial fill and to Hero Honda Motor Limited dealers, Authorized service stations spare part stockists.   BPCL has been developing speciality products like Engine oils Shock Absorber with joint working with HHML that can meet the stringent HONDA, Japan specifications. Also, BPCL has started Hero Honda City Works exclusive service outlets for HHML customers  at BPCL ROs.http://www.maklubes.com/Images/HHSuperPremium4TPlus.jpg http://www.maklubes.com/Images/Hero_Honda.jpg This is the largest manufacturer of commercial vehicles in India. There exists a strategic alliance with Authorized Service Network, Tata Motors dealerships and Tata Motor Spare part dealerships for supply of Engine oils and Co-branded engine oils speciality products to. MAK Lubricants jointly works with Tata Motors in areas including joint product development, customer service promotion. MAK TATA MOTORS CH4 15W40, specially developed for Tata Motors, is authorized by Tata Motors to use in all commercial vehicles fitted with Tata Cummins Engine. Tata Motors Commercial Vehicles Division http://www.maklubes.com/Images/MAK_ATF-A.jpg http://www.maklubes.com/Images/tata_motors.jpg BPCL and GM have entered a strategic alliance to supply Co-branded engine oils and speciality products to the GM dealerships authorized service networks across the country. BPCLs GM MAK Genuine 15W40 Diesel Petrol Engine Oils are specially developed for GM is endorsed by GM for use in all its passenger cars and Utility vehicles.  General Motors India http://www.maklubes.com/Images/MAK_Genuine_Diesel_Engine_O.jpg http://www.maklubes.com/Images/general_motors.jpg The 3rd largest 2-wheeler manufacturer in India and among top ten in the world, TVS had an annual turnover of more than $1 billion in 2008-2009. BPCL and TVS Motor Company have an exclusive tie-up to supply engine-oils for initial service fill TVSM dealers, spare part stockists Authorized service stations. TVS TRU 4;  the 1st JASO MA2 specification oil of its type has been manufactured by BPCL for TVSM two- wheelers. It is available at all TVS Motor authorized dealerships workshops and BPCLs extensive reseller network. TVS Motor Company Limited http://www.maklubes.com/Images/Mak_TVS_tru4.jpg http://www.maklubes.com/Images/tvs_motors.jpg   LT KOMATSU A market leader in excavator segment, it commands greater than 50% of the market share. Tie-up for past 5 years for supplying oils LT Komatsu dealerships and users. BPCL also develop, manufacture supply specially formulated speciality products and hydraulic transmission oils for use in to LT Komatsu excavatorshttp://www.maklubes.com/Images/LT_Komatsu.jpg . Competitors of Bharat Petroleum Corporation Limited (BPCL) Lubricants HPCL IOCL Honda Engine Oil Yamaha Lubes Castrol India Ltd Savita Group Total Group, India Gulf Oil Corporation Ltd (Lubricant Division) Apar Industries Ltd The Andrew Yule Group Gagan Gases Ltd Balmer Lawrie Co Ltd Major Competitors Engine Oils used at authorized Service Stations Honda Engine Oil Honda 4-stroke engine oil is developed by the RD, Honda Motors Ltd., Japan. It conforms to International specifications of SAE 20W40 and API SJ. It has been developed keeping difficult driving conditions prevalent in India. Savita Chemicals Limited In 1961, it started as a small manufacturing unit in Mumbai started producing white mineral oil. Presently, SCL specializes in manufacturing of petroleum specialty products like petroleum jelly, liquid paraffin, white mineral oil, transformer oil, automotive other industrial lubricants. It is in technical collaboration with largest independent oil company of Japa, Idemitsu Kosan, for manufacturing automotive and industrial lubricants. It supplies lubricants to OEMs like Honda Siel, Toyota and HMSI. Yamalube ® These are made by combining base oils, additives and solvents; chosen and mixed to work perfectly for the vehicle. It was designed to work in harmony with the important mechanical components of vehicle. 4-stroke fully synthetic engine-oil for high-performance bikes and competition engines. 4-stroke semi-synthetic engine-oil Æ’Â   a unique blend for all road bikes in normal conditions. 4-stroke mineral engine oil premium quality 2-stroke semi-synthetic engine oil for 2-stroke engines Æ’Â  for standard or unleaded petrol engines. The Marketing Channels **Pie areas not to the scale Till date, the Indian consumers associate filling of lubricants to petrol stations. With the deregulation of market fierce competition, lubricant is being positioned as high involvement consumer goods. Hence, there is a resultant drift outside the petrol stations, shift to bazaar trade. In the developed World, Do-it-Yourself concept has evolved for filling up of engine oil as customers have high degree of awareness sensitivity. This is still the job of mechanics service stations in India. This shift had the following effects: Dumping of products in bazaar. Decline in Market Share of oil companies in public sector. Industry got transformed to FMCG owing to crowding of the market Entry of spurious lubricants. War of trade discounts ending in lesser margins for dealers. Consumer Buying Behavior To start the understanding of the behavior, first we need to know who the consumer is or rather we should define the consumer. A consumer is one who owns a motor vehicle; it can be a motor-bike, a car, a truck or an auto. Let us take example of a farmer who owns a tractor, jeep and a truck. He does not buy separate lubricants for his truck or tractor but rather he would buy for one in bulk and would use it for other two. This might be due to his belief that diesel oils are better than petrol ones. Also, in many parts of country, the farmers use left-over/old oils in their tractors/trucks into the agricultural pump sets. Motivators The main motivators or influencers in the buying decision of customers are retailers/mechanics/dealers. As quite obvious, the owner of the vehicle or the driver has a very little chance of knowing about the intricacies or the composition of the lubricant oils in the market. Initial purchase of lubricant for hi is influenced by the brand recommended by the dealer or the mechanic. Subsequent purchases may be influenced by the petrol pump attendants or dealers. He would go for the brand which provides him value for money and would not consider the costliest one. Favorite brands As seen during the study, the consumers are bargain seeker and can shift their loyalty for a matter of few bucks. This can be attributed to the fact that the purchase of lubricants is a low involvement purchase for the majority of people. For a person having multiple motor vehicles can purchase the engine oil and subsequently use them in some other means as for example in pumps as discussed earlier. But one who is having a sole motor vehicle say a truck would rather prefer to buy diesel than lubricants as this would directly have an effect on his livelihood. His choice of lubricants would be influenced by:- Promotions Now-a-days, by adopting a customer-oriented approach, companies focus on creating brand awareness via print and visual media. E.g., promotional campaigns and trade shows offer gifts to their customers; these are ways of driving sales of the automotive lubricants MAK MALAMAAL DAILY JEET KI KHUSHI SCRATCH WIN This promotional offer provides a chance to win up to Rs. 30 on MAK 4T plus 900 ml 1 ltr pack and a chance to win up to Rs.100 on selected MAK Petrol Diesel Engine oil packs from 3-5 ltrs. http://www.maklubes.com/MAKADMIN/Promotiondata/8_Image_JEET_%20KI_KHUSHI.jpg This promises the customers a Promise Tooth Paste and Binaca Toothbrush free with every pack of MAK GE 20W-50 : 1 ltr pack MAK PUMP 3.5 ltr pack. GADI MEIN DHAMAK HASI MEIN DHAMAK! http://www.maklubes.com/MAKADMIN/Promotiondata/10_Image_HASI_MEINDHAMAK.jpg MAK MALAMAAL DAILY KISMAT KI BALTI KHOLO This provides a chance to win up to Rs. 500 on purchase of MAK Lubricants Engine/gear oils packs from 7.5 -20 ltr packs. Double offer An unbreakable LED torch light free with every pack of 15 20 ltr http://www.maklubes.com/MAKADMIN/Promotiondata/2_Image_Kismat_ki_balti.jpg Awareness/Sales Booster Mechanism Diversification Going on the lines of innovation, BPCL MAK have embarked upon thinking beyond Lubricants. As a part of this inventiveness, MAK lubricants have through dynamic RD have offered new products catering to specific requirements and the problems faced by the customers. MAK All-Season HMO Apple Spray Tea Spray Oils This Horticultural Mineral oil is manufactured out of Group II plus MAK Base oils which are environment friendly, therefore, they not only protect the tender plants and fruits but also their users. It is superior to both Summer and Dormant Oils and has no side effects. All season protection Reduces number of sprays Broad spectrum protection against pests and diseases Avoids usage of synthetic pesticides Excellent crop return Valuable tool when it comes to integrated pest management programs Reduces pest control costs Environmental benefits Eco-friendly approach No residue on evaporation Organic biodegradable Safe on predatory complexes No toxic elements No interference with plant respiration Authentication Increases crop value

The Facade of Tattoos Essay examples -- essays research papers

The Facade of Tattoos In "Parker's Back" by Flannery O'Connor, the tattoos O.E. Parker receives are crucial to the reader’s understanding of him. Furthermore, O'Connor suggests them as major symbols throughout Parker's life. Parker, the main character in this story, goes through the actions of life without really knowing who he is and why he is on the earth. â€Å"Parker gradually experiences religious conversion and, though tattooed all over the front of his body, is drawn to having a Byzantine tattoo of Christ placed on his back†¦, O’Connor was using unusual symbols to convey her sense of the mystery of God’s redemptive power (Shackelford, p 1800).† Because of the tattoos, the reader is able to see O'Connor reveal the major characteristics in Parker's life and sympathize with this man as he searches for his identity and finds God. First of all, in order to understand O’Connor’s short story, the reader must look into the background of her life. â€Å"Parker’s Back† was the last story written by O’Connor before she died at the early age of thirty-nine from the disease of Lupus. Her writings all reflect from her religious background of Catholicism. â€Å"O’Connor wrote brilliant stories that brought the issue of religious faith into clear dramatic focus. She was a devout Roman Catholic living in predominantly Protestant rural Georgia. Her stories are far from pious; in fact, their mode is usually shocking and often bizarre. Yet the religious issues they raise are central to her work (Drake, online vertical file--------------------------------).† â€Å"Time and again in her stories, the spokesmen for a self-satisfied secularism run afoul of representatives of... the God-haunted protagonists†¦they play an indispensable role†¦they act as spiritual cata lysts†¦(CLC, p276†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.).† â€Å"To even the casual reader it would appear that Miss O’Connor really had only one story to tell and really only one main character. This principal character is, of course, Jesus Christ; and her one story is man’s absolutely crucial encounter with Him (Drake, p273).† Being a devout Catholic, O’Connor’s â€Å"faith consciously informed her fiction. The difficulty of her work, she explained†¦is that many of her readers do not understand the redemptive quality of ‘grace,’ and, she added, ‘don’t recognize it when they see it. All my stories are... ... this image O’Connor graphically conveys the suffering of Christ incarnate in humanity, and expresses her belief that convergence with Christ means union with Christ’s suffering, not escape from suffering into some abstract realm of spiritual bliss†¦emphasizing that the rising in consciousness that precedes true convergence is expressed not through external power or dominance over others but, paradoxically, in a descent into vulnerability, into suffering, into weakness, into man’s essential poverty (CLC p 159).† It is in this last scene that the reader becomes sympathetic with Obadiah Elihue, having been driven out of the house by his harridan wife, â€Å"leaning against the tree, crying like a baby.† Through the descriptions of Parker's tattoos, one can make connections between the "pictures" he has "drawn all over him" and what goes on in his actual life. O'Connor uses the tattoo symbols to reveal the growth of the protagonist, for it takes him years to get past his outer image of his body, to examine his own soul. One begins to sympathize with this man, "Obadiah Elihue," as he searches for himself and finds peace with God.

An Analysis on Taj Group of Hotels

Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj  (luxury full-service hotels, resorts and palaces), Taj Exotica  , Taj Safaris,  . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel, , that of a formerly strong player trying to adapt to a changing market, and finally, that of an domestic hotel operating in India.The analysis in the report is presented as follows: 1. Before delving into the individual study of Taj Group of Hotels , a brief history of its operations as well as its strategies is given to help the reader gain a better understanding of the background from which the hotel has developed. 2. This is followed by a SWOT Analysis, which gives specific information on the environment, challenges and opportunities the hotel is currently facing. 3.Ne xt, special emphasis is laid on analyzing the hotel policies and environment related to its marketing environment through 5 C (Company, Customers, Collaborators, Competition, Context) Analysis, STP (Segmentation-Targeting-Positioning) Analysis, and the 4 P (Product, Price, Promotion, Place) Analysis. 4. After gaining an understanding on these aspects of the hotel, the anomalies in the marketing positioning or decisions taken in the past are presented. 5. Based on these anomalies and other learnings, the authors have presented a few recommendations to Taj Group of Hotels .The final section of the report consists of a comparison with other hotels on a variety of factors including positioning and targeting, different types of product and service offerings, channels of distribution etc. The authors believe that such comparisons would be useful to a reader who is trying to gain a better understanding of the competitive environment of the Indian hotel sectors, as well as of the relative p erformance of Taj Group of Hotels versus the others. Company Overview: VisionThe Taj Group of Hotels commits itself to the overall improvement of the ecological environment Which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through.  Also you can read about  History of the Culinary Arts.Earth Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life. The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest h otel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.Taj Hotels Resorts and Palaces comprises 66 hotels in 42 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the middle east Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities.IHCL operate in the luxury, premium, mid-market and value segments of the market through the following: Taj  (luxury full-service hotels, resorts and palaces) is our flagship brand for the world’s most discerning travellers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories.Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exotica  are resort and spa brand found in the most exotic and relaxing locales of the world.The properties are defined by the privacy and intimacy t hey provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safaris  are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings.They offer India’s first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. Vivanta by Taj Hotels ; Resorts  span options for the work-hard-play-hard traveller across metropolitan cities, other commercially important centres as well as some of the best-loved vacation spots. Stylish ; sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy ; efficiency. It's the flavour of contemporary luxury, laced with cool informality and the charming Taj hospitality.Created for the cosmopolitan global traveller and bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse, invigorate & inspire you. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life! It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of technology & the challenge to constantly engage, energize and relax you all add up to make Vivanta by Taj the new signature in hospitality.The Gateway Hotel  (upscale/mid-market full service hotels and resorts) is a pan-India network of hotels and resorts that offers business and leisure travellers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping thi ngs simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger  (economy hotels) is IHCL’s revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travellers who value simplicity and self-service.Taj Hotels Resorts and Palaces is committed to replicate its domestic success onto international shores with plans to build an international network of luxury hotels, which will provide an exemplary product-service combination and in the process create a global brand. The current international portfolio includes luxury resorts in the Indian Ocean, business and resort destinations in the Middle East and Africa, serviced apartments in the UK, the first hotel in Australia and three a top-end luxury hotels in the US. Exotica Brand The Taj strengthened its presence in the Indian Ocean rim with the Exotica Brand. The Taj Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and Spa, in Maldives is cantered on high-end accommodation, intimacy and an environment that allows its guest’s unrivalled comfort and privacy. Taj Hotels further expanded its global footprint by securing management contracts at Palm Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan.The most significant additions to the portfolio have been The Pierre, the iconic landmark hotel on New York's Fifth Avenue, Taj Boston and Blue, Sydney. The presence of Taj Hotels Resorts and Palaces internationally has been developed through a network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy, Dubai, Singapore, Australia, Japan, Russia and the United States of America. At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground.Whether it is introducing exotic world cuisines to India or taking authentic Indian fare to the world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes from royal kitchens and celebrated food festivals, the Taj has pioneered innovation in fine dining across the world. Taj Hotels also promise a whole new experience of tranquillity and total ‘wellness’, through  Jiva Spas  a unique concept, which brings together the wisdom and heritage of the Asian and Indian Philosophy of Wellness and Well-being.Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminat ed by accomplished practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, enlivening and meaningful rituals and ceremonies and unique natural products blended by hand, come together to offer a truly calming experience.IHCL operates  Taj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. IHCL also operates  Taj Sats Air Catering Ltd. , the largest airline catering service in South Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. Additionally, it operates the  Indian Institute of Hotel Management, Aurangabad  since 1993.The institute offers a three-year diploma, designed with the help of international faculty and has affiliations with severa l American and European programmes. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas; India’s premier business house, Taj Hotels, have always believed in society and environment being integral stakeholders in our business along with the shareholders, customers, vendors and others. Over the last decade, the movement towards ecologically sound tourism has gained urgency and importance across the globe and recognize that responsible practices in vogue are as diverse as the geographies.It promotes corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged youth and women. The causes to promote includes reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently able youth. The Taj has the unique scope and opportu nity to develop raw potential into a skilled workforce that is immediately employable by various players in the industry.A majority of community projects are focused around extending the key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. Taj is fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, re use and recycling of key resources. The seventh  Corporate Sustainability Report  was submitted to the United Nations Global Compact society in August, 2010.The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, safety ; security, environment and anti-corruption. This Corporate Sustainability report also serves as GRI (Global Reporting Initiative) as well as Triple Bottom Line report. The report focuses on identified priorities at IHCL and responds to key stakeholder needs. It plans to continue and further strengthen our commitment to the environment and societies in which we operate.It believes in continuous learning and sharing and would be delighted to have your thoughts and suggestions. EARTH In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness ; Renewal at Taj Hotels) this year. Implementing schemes such as the Gangotri Glacier Clean-Up Expedition, as well as designated Earth rooms, which minimise environmental impact, Taj is one of Asia’s largest group of hotels to commit to energy conservation and environmental management.EARTH has received certification from Green Globe, the only worldwide environmental certifica tion program for travel and tourism. The Taj began a century ago with a single landmark – The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Company’s history is integral to India’s emergence into the global business and leisure travel community; and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the increase in travel activity with the rapid expansion of the Indian economy.ANALYSIS SWOT Analysis Strengths| Weaknesses| * Taj group of hotels in India and also in abroad. * Corporate governance by a group of highly qualified people. * Hospitality which it provides to its customer * India offers a readymade tourist destination with the resources it has. Thus the magnet to pull  customers already exists and has potential grow. | * has to live up to its reputation. * to cope up with up-coming ch anges. * to satisfy each and every customer. * High tax structure in the industry makes the industry worse off than its international  equivalent.In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over  30%. Effective tax in the South East Asian countries works out to only 4-5%. | Opportunities| Threats| * Demand between the national and the inbound tourists can be easily managed due to  difference in the period of holidays. For international tourists the peak season for arrival is  between September to March when the climatic conditions are suitable where as the national  tourist waits for school holidays, generally the summer months. * In the long-term the hotel industry in India has latent potential for growth.This is because  India is an ideal destination for tourists as it is the only country with the most diverse  topography. For India, the inbound tourists are a mere 0. 49% of the global figures. This number  is expected to increa se at a phenomenal rate thus pushing up the demand for the hotel  industry. * Unique experience in heritage hotels. * Opportunity of expansion to more destinations. | * Competition with other five star hotels like ITC, HAYAT, LEELA PALACE and OBEROI group of hotels * Terrorists activities which had already happened in 26/11 2009 in Mumbai. * Guest houses are taking an edge in place of hotels.This is a growing trend in the west and is now catching up in  India also, thus diverting the hotel traffic. * Changing trends in the west demand similar changes in India, which here are difficult to  implement due to high project costs. * The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. | COMPETITIVE STRATERIGES SEGMENTATION GEOGRAPHIC a) Region Wise : North India, East India, West India, South India b) City Wise: 4 major metropolitan cities, and tourist destinations in India DEMOGRAPHIC ) Meant for family, diplomats, political guests, international tourists, Honeymoon suit, Business Executives, safari adventure for all. b) In terms of income it is meant for people belonging to upper-middle and high-class society and ginger hotels for the economy class. PSYCHOGRAPHIC It is meant for the people who like heritage buildings, palaces, adventure, luxury, comfort and are ready to spend on all these things. LOYALTY It expects its customers to be loyal and appreciate the service and hospitality they provide to consumers. TARGETINGThe Taj hotel is targeting luxury business travellers, including domestic and foreign businessmen, the senior management personnel, and the elite strata of society. POSITIONING The Taj group positions its service as anâ€Å"office away from office â€Å"to serve the business customer and also keeps the general positioning of the hotel industry, i. e. †home away from home â€Å" DIFFERENTIATION Hotel has differentiate its service offer through phys ical ambience it maintain a natural green environment so as to provide a relaxed atmosphere to the tension –bound business traveller and the feature has been well perceived by the target customer .MARKETING MIX The following are the part of a marketing mix I. Product: the service offer has a tangible product in it. Rooms: the rooms are of six type namely, club room, normal room, superior cottage, suites, deluxe room, and the old British Raj ambience room. Restaurant:† paradise† is a Thai food restaurant. â€Å"Island cafe â€Å"is an Italian food restaurant with pool side barbecue it has banquet halls. The hotel also has business centre with latest facilities like internet, interview centre, fitness centre, laundry, etc are the added facilities.II. Pricing : The rent for the rooms of Taj hotels varies from place to place due to the taxation policies, however the cost of the rooms are priced according to the services provided by the hotel. The rooms are categoris ed as Deluxe Room, Luxury Suite, Royal Suite, Executive suite, Grand Luxury suite, Presidential suite and the charges are prepared according to the room provided. III. Place: TAJ has established hotels in every region in India, the major tourist destinations, palaces, heritage sites in India as well as abroad.IV. Promotion: The advertisement is generally done through magazine hoarding of late, they have started even sponsoring also but in low scale the main emphasis is on direct marketing. V. Physical ambience: it provide natural environment and provide the latest state-of-art facilities. VI. People: it realises the important of people in any service organization for that , the first step is to market their service offer to their own employees understand the need for maintaining high quality and standard . FINANCIAL ANALYSIS 2009-10 . The total income for the year ended March 31, 2010 at Rs. 1566. 35 crores was lower than that of the previous year by8. 2%. 2. Room Income was lower t han the previous year by 17%. The Average Room Rate (ARR) decreased by 16%over the previous year. 3. Food ; Beverage (F;B) income was 5% higher than the previous year. 4. Banquets income grew by 12% over the previous year. 2008-09 1. The total income for the year ended March 31, 2009 at Rs. 1706. 52 crores which was Lower than that of the previous year by 6 %. 2.Room Income was lower than the previous year by 14 % . 3. The Average Room Rate (ARR) decreased by 2 % over the previous year. 4. Food ; Beverage (F;B) income was 13% lower than the previous year. 2007-08 1. The total income for the year ended March 31, 2008 was Rs. 1,823. 16 crores which was higher than the previous year by 13%. 2. Room income was higher than previous year by 16%. 3. The Average Room Rate increased by 16% over the previous year which significantly contributed to the total increase in room income. FINDINGSAfter going through all the aspects related to Taj Hotels certain things in form of findings and informa tion. They are: 1. If compared to other brands of 5 star hotels present in India, such as Leela Palace, Oberoi Ashoka group, Hayat or ITC, Taj has a wide variety of options available for its customers. It is ready to provide all kinds of comfort, hygiene, satisfaction desired by its customers. It takes special care and attention of all its customers and tries to bring smile on to their faces and expect them to come and visit again to their hotel. . It has options available for its customers by a chain or group of hotels located in India and abroad. It covers almost all the major tourist destinations. 3. Taj has come up with a new idea with name Ginger hotels which is very economical and greatly praised. 4. Above some analysis that have been shown like marketing Ps, SWOT analysis, strategies, STPD and financial analysis which states that Taj Group of Hotels is performing well and there are several other opportunities which can still be exploited. 5.After the terrorist attack in Taj M ahal Palace in Mumbai the revenue generation of the Taj group went down as the crowd of foreign tourists dropped but now slowly it has again started arising 6. Some of the Hotels of Taj Group are Heritage sites, Palaces and Forts which is a plus point for Taj Group, People like to experience these sites by spending some days in Taj Hotels. Some of the palaces are situated in Jaipur and Jodhpur which are World Wide known tourist destinations. 7. Taj Group of Hotels is not having a strong hold in India but also in abroad.It has acquired many palaces and sites and have tie-ups with other big brands outside India. CONCLUSION The study showcased immense research on Taj Goup of Hotels in India. It gives a wide view about the hotel industry in India. It is a well known brand to everyone. It shows Taj has immense potential to grow and further expansion of its business. It also shows the growth in every wing they try to excel themselves through their good plans and strategies, besides excell ing themselves in the different wings the most important thing is that they have the social responsibility for the society through their different programs. An Analysis on Taj Group of Hotels Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj  (luxury full-service hotels, resorts and palaces), Taj Exotica  , Taj Safaris,  . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel, , that of a formerly strong player trying to adapt to a changing market, and finally, that of an domestic hotel operating in India.The analysis in the report is presented as follows: 1. Before delving into the individual study of Taj Group of Hotels , a brief history of its operations as well as its strategies is given to help the reader gain a better understanding of the background from which the hotel has developed. 2. This is followed by a SWOT Analysis, which gives specific information on the environment, challenges and opportunities the hotel is currently facing. 3.Ne xt, special emphasis is laid on analyzing the hotel policies and environment related to its marketing environment through 5 C (Company, Customers, Collaborators, Competition, Context) Analysis, STP (Segmentation-Targeting-Positioning) Analysis, and the 4 P (Product, Price, Promotion, Place) Analysis. 4. After gaining an understanding on these aspects of the hotel, the anomalies in the marketing positioning or decisions taken in the past are presented. 5. Based on these anomalies and other learnings, the authors have presented a few recommendations to Taj Group of Hotels .The final section of the report consists of a comparison with other hotels on a variety of factors including positioning and targeting, different types of product and service offerings, channels of distribution etc. The authors believe that such comparisons would be useful to a reader who is trying to gain a better understanding of the competitive environment of the Indian hotel sectors, as well as of the relative p erformance of Taj Group of Hotels versus the others. Company Overview: VisionThe Taj Group of Hotels commits itself to the overall improvement of the ecological environment Which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through.  Also you can read about  History of the Culinary Arts.Earth Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life. The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest h otel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.Taj Hotels Resorts and Palaces comprises 66 hotels in 42 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the middle east Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities.IHCL operate in the luxury, premium, mid-market and value segments of the market through the following: Taj  (luxury full-service hotels, resorts and palaces) is our flagship brand for the world’s most discerning travellers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories.Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exotica  are resort and spa brand found in the most exotic and relaxing locales of the world.The properties are defined by the privacy and intimacy t hey provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safaris  are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings.They offer India’s first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. Vivanta by Taj Hotels ; Resorts  span options for the work-hard-play-hard traveller across metropolitan cities, other commercially important centres as well as some of the best-loved vacation spots. Stylish ; sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy ; efficiency. It's the flavour of contemporary luxury, laced with cool informality and the charming Taj hospitality.Created for the cosmopolitan global traveller and bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse, invigorate & inspire you. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life! It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of technology & the challenge to constantly engage, energize and relax you all add up to make Vivanta by Taj the new signature in hospitality.The Gateway Hotel  (upscale/mid-market full service hotels and resorts) is a pan-India network of hotels and resorts that offers business and leisure travellers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping thi ngs simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger  (economy hotels) is IHCL’s revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travellers who value simplicity and self-service.Taj Hotels Resorts and Palaces is committed to replicate its domestic success onto international shores with plans to build an international network of luxury hotels, which will provide an exemplary product-service combination and in the process create a global brand. The current international portfolio includes luxury resorts in the Indian Ocean, business and resort destinations in the Middle East and Africa, serviced apartments in the UK, the first hotel in Australia and three a top-end luxury hotels in the US. Exotica Brand The Taj strengthened its presence in the Indian Ocean rim with the Exotica Brand. The Taj Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and Spa, in Maldives is cantered on high-end accommodation, intimacy and an environment that allows its guest’s unrivalled comfort and privacy. Taj Hotels further expanded its global footprint by securing management contracts at Palm Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan.The most significant additions to the portfolio have been The Pierre, the iconic landmark hotel on New York's Fifth Avenue, Taj Boston and Blue, Sydney. The presence of Taj Hotels Resorts and Palaces internationally has been developed through a network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy, Dubai, Singapore, Australia, Japan, Russia and the United States of America. At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground.Whether it is introducing exotic world cuisines to India or taking authentic Indian fare to the world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes from royal kitchens and celebrated food festivals, the Taj has pioneered innovation in fine dining across the world. Taj Hotels also promise a whole new experience of tranquillity and total ‘wellness’, through  Jiva Spas  a unique concept, which brings together the wisdom and heritage of the Asian and Indian Philosophy of Wellness and Well-being.Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminat ed by accomplished practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, enlivening and meaningful rituals and ceremonies and unique natural products blended by hand, come together to offer a truly calming experience.IHCL operates  Taj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. IHCL also operates  Taj Sats Air Catering Ltd. , the largest airline catering service in South Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. Additionally, it operates the  Indian Institute of Hotel Management, Aurangabad  since 1993.The institute offers a three-year diploma, designed with the help of international faculty and has affiliations with severa l American and European programmes. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas; India’s premier business house, Taj Hotels, have always believed in society and environment being integral stakeholders in our business along with the shareholders, customers, vendors and others. Over the last decade, the movement towards ecologically sound tourism has gained urgency and importance across the globe and recognize that responsible practices in vogue are as diverse as the geographies.It promotes corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged youth and women. The causes to promote includes reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently able youth. The Taj has the unique scope and opportu nity to develop raw potential into a skilled workforce that is immediately employable by various players in the industry.A majority of community projects are focused around extending the key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. Taj is fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, re use and recycling of key resources. The seventh  Corporate Sustainability Report  was submitted to the United Nations Global Compact society in August, 2010.The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, safety ; security, environment and anti-corruption. This Corporate Sustainability report also serves as GRI (Global Reporting Initiative) as well as Triple Bottom Line report. The report focuses on identified priorities at IHCL and responds to key stakeholder needs. It plans to continue and further strengthen our commitment to the environment and societies in which we operate.It believes in continuous learning and sharing and would be delighted to have your thoughts and suggestions. EARTH In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness ; Renewal at Taj Hotels) this year. Implementing schemes such as the Gangotri Glacier Clean-Up Expedition, as well as designated Earth rooms, which minimise environmental impact, Taj is one of Asia’s largest group of hotels to commit to energy conservation and environmental management.EARTH has received certification from Green Globe, the only worldwide environmental certifica tion program for travel and tourism. The Taj began a century ago with a single landmark – The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Company’s history is integral to India’s emergence into the global business and leisure travel community; and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the increase in travel activity with the rapid expansion of the Indian economy.ANALYSIS SWOT Analysis Strengths| Weaknesses| * Taj group of hotels in India and also in abroad. * Corporate governance by a group of highly qualified people. * Hospitality which it provides to its customer * India offers a readymade tourist destination with the resources it has. Thus the magnet to pull  customers already exists and has potential grow. | * has to live up to its reputation. * to cope up with up-coming ch anges. * to satisfy each and every customer. * High tax structure in the industry makes the industry worse off than its international  equivalent.In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over  30%. Effective tax in the South East Asian countries works out to only 4-5%. | Opportunities| Threats| * Demand between the national and the inbound tourists can be easily managed due to  difference in the period of holidays. For international tourists the peak season for arrival is  between September to March when the climatic conditions are suitable where as the national  tourist waits for school holidays, generally the summer months. * In the long-term the hotel industry in India has latent potential for growth.This is because  India is an ideal destination for tourists as it is the only country with the most diverse  topography. For India, the inbound tourists are a mere 0. 49% of the global figures. This number  is expected to increa se at a phenomenal rate thus pushing up the demand for the hotel  industry. * Unique experience in heritage hotels. * Opportunity of expansion to more destinations. | * Competition with other five star hotels like ITC, HAYAT, LEELA PALACE and OBEROI group of hotels * Terrorists activities which had already happened in 26/11 2009 in Mumbai. * Guest houses are taking an edge in place of hotels.This is a growing trend in the west and is now catching up in  India also, thus diverting the hotel traffic. * Changing trends in the west demand similar changes in India, which here are difficult to  implement due to high project costs. * The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. | COMPETITIVE STRATERIGES SEGMENTATION GEOGRAPHIC a) Region Wise : North India, East India, West India, South India b) City Wise: 4 major metropolitan cities, and tourist destinations in India DEMOGRAPHIC ) Meant for family, diplomats, political guests, international tourists, Honeymoon suit, Business Executives, safari adventure for all. b) In terms of income it is meant for people belonging to upper-middle and high-class society and ginger hotels for the economy class. PSYCHOGRAPHIC It is meant for the people who like heritage buildings, palaces, adventure, luxury, comfort and are ready to spend on all these things. LOYALTY It expects its customers to be loyal and appreciate the service and hospitality they provide to consumers. TARGETINGThe Taj hotel is targeting luxury business travellers, including domestic and foreign businessmen, the senior management personnel, and the elite strata of society. POSITIONING The Taj group positions its service as anâ€Å"office away from office â€Å"to serve the business customer and also keeps the general positioning of the hotel industry, i. e. †home away from home â€Å" DIFFERENTIATION Hotel has differentiate its service offer through phys ical ambience it maintain a natural green environment so as to provide a relaxed atmosphere to the tension –bound business traveller and the feature has been well perceived by the target customer .MARKETING MIX The following are the part of a marketing mix I. Product: the service offer has a tangible product in it. Rooms: the rooms are of six type namely, club room, normal room, superior cottage, suites, deluxe room, and the old British Raj ambience room. Restaurant:† paradise† is a Thai food restaurant. â€Å"Island cafe â€Å"is an Italian food restaurant with pool side barbecue it has banquet halls. The hotel also has business centre with latest facilities like internet, interview centre, fitness centre, laundry, etc are the added facilities.II. Pricing : The rent for the rooms of Taj hotels varies from place to place due to the taxation policies, however the cost of the rooms are priced according to the services provided by the hotel. The rooms are categoris ed as Deluxe Room, Luxury Suite, Royal Suite, Executive suite, Grand Luxury suite, Presidential suite and the charges are prepared according to the room provided. III. Place: TAJ has established hotels in every region in India, the major tourist destinations, palaces, heritage sites in India as well as abroad.IV. Promotion: The advertisement is generally done through magazine hoarding of late, they have started even sponsoring also but in low scale the main emphasis is on direct marketing. V. Physical ambience: it provide natural environment and provide the latest state-of-art facilities. VI. People: it realises the important of people in any service organization for that , the first step is to market their service offer to their own employees understand the need for maintaining high quality and standard . FINANCIAL ANALYSIS 2009-10 . The total income for the year ended March 31, 2010 at Rs. 1566. 35 crores was lower than that of the previous year by8. 2%. 2. Room Income was lower t han the previous year by 17%. The Average Room Rate (ARR) decreased by 16%over the previous year. 3. Food ; Beverage (F;B) income was 5% higher than the previous year. 4. Banquets income grew by 12% over the previous year. 2008-09 1. The total income for the year ended March 31, 2009 at Rs. 1706. 52 crores which was Lower than that of the previous year by 6 %. 2.Room Income was lower than the previous year by 14 % . 3. The Average Room Rate (ARR) decreased by 2 % over the previous year. 4. Food ; Beverage (F;B) income was 13% lower than the previous year. 2007-08 1. The total income for the year ended March 31, 2008 was Rs. 1,823. 16 crores which was higher than the previous year by 13%. 2. Room income was higher than previous year by 16%. 3. The Average Room Rate increased by 16% over the previous year which significantly contributed to the total increase in room income. FINDINGSAfter going through all the aspects related to Taj Hotels certain things in form of findings and informa tion. They are: 1. If compared to other brands of 5 star hotels present in India, such as Leela Palace, Oberoi Ashoka group, Hayat or ITC, Taj has a wide variety of options available for its customers. It is ready to provide all kinds of comfort, hygiene, satisfaction desired by its customers. It takes special care and attention of all its customers and tries to bring smile on to their faces and expect them to come and visit again to their hotel. . It has options available for its customers by a chain or group of hotels located in India and abroad. It covers almost all the major tourist destinations. 3. Taj has come up with a new idea with name Ginger hotels which is very economical and greatly praised. 4. Above some analysis that have been shown like marketing Ps, SWOT analysis, strategies, STPD and financial analysis which states that Taj Group of Hotels is performing well and there are several other opportunities which can still be exploited. 5.After the terrorist attack in Taj M ahal Palace in Mumbai the revenue generation of the Taj group went down as the crowd of foreign tourists dropped but now slowly it has again started arising 6. Some of the Hotels of Taj Group are Heritage sites, Palaces and Forts which is a plus point for Taj Group, People like to experience these sites by spending some days in Taj Hotels. Some of the palaces are situated in Jaipur and Jodhpur which are World Wide known tourist destinations. 7. Taj Group of Hotels is not having a strong hold in India but also in abroad.It has acquired many palaces and sites and have tie-ups with other big brands outside India. CONCLUSION The study showcased immense research on Taj Goup of Hotels in India. It gives a wide view about the hotel industry in India. It is a well known brand to everyone. It shows Taj has immense potential to grow and further expansion of its business. It also shows the growth in every wing they try to excel themselves through their good plans and strategies, besides excell ing themselves in the different wings the most important thing is that they have the social responsibility for the society through their different programs.