Tuesday, January 28, 2020

Indian Lubricant Industry An Introduction Marketing Essay

Indian Lubricant Industry An Introduction Marketing Essay Indian lubricant industry in a recent past has presented new market opportunities. Firm growth in the Indian power, engineering and automotive sectors has been a boon for lubricant manufacturers. In automotive sector, as consumers migrate to efficient vehicles and motorbikes, they use higher grade lubricants. As a result, multi-grade lubricant products are getting benefitted. In the industrial segment, high level of investment in manufacturing, transport and power sectors have the potential to drive very strong growth for marine aviation lubricants and transformer oil. The automotive lubricant market in India is highly price sensitive the volume growth is getting stagnated due to longer lasting lubricants. The retail trade and original equipment segment are two major marketing channels in the Indian context. Due to ever growing competition, tie-ups OEMs are becoming important as they provide the value proposition of a brand. In retail trade, Petrol pumps (ROs) form the major distribution channel. Sales of lubricants via ROs or the bazaar trade has changed the Indian automotive lubricant market into a FMCG sector. The other marketing channels are garages, super markets, rural and agricultural dealers, authorized service stations and wholesale distributors. PSU companies manufacture their own base oil and follow a different distribution strategy as compared to their private counterparts that solely dependent on imports. PSUs sell from their own wide spread network of ROs while private manufacturers prefer supermarkets. Engine oil plays the most important role in deciding the market share of lubricant manufacturers. Increase in demand for 4-stroke motorcycles, tie ups with OEMs and implementation of new norms of pollution are few of the key drivers of the growth of the engine oil segment. Growth in heavy commercial vehicle segment, increasing awareness among the customer base, new cooling technologies and OEM tie-ups has led to increase in coolant demand which has become the next largest segment in the automotive lubricants market. In brake oil segment, introduction of new brake systems, increasing growth in LCVs, consumption of lubes by CPVs and changing customer mindset related to specialty lubricants are believed to push demand further. The gear oil market is also growing fast and has high potential owing to increasing number of vehicles on road. Vehicles of new generation with advanced gear system technologies automatic transmission systems need special type of lubricants conceiving greater demand for API synthetic and multi axel gear oil, API MT-1, API GL-5 ultra-Matic, which reduces the oil changing intervals. In the long run, the overall picture for automotive lubricants sector looks bright due to growth of Indian economy along with increased purchasing power of consumers. BPCLs Lube Division Bharat Petroleum offers a complete range of Gear Oils, Automotive Engine Oils, Specialty Oils, Transmission oils and Greases. The fine quality of the lubricant and its correct usage ensures longer engine life and trouble free operation. Lubricants were totally deregulated during the liberation era of early nineties. Thereafter, a large number of players have forayed into this market. Despite operating in a totally competitive environment, BPCLs Lubricants SBU has been registering a growth in lubricant sales continuously over the past couple of years. As compared to 2008-2009, a growth of 13.73% has been achieved and sales volume of 231.12 TMT has been achieved. The channels viz. retail and direct saw a growth of 20%. BPCL has a strong RD competency, extensive distribution network; own source of Group II+ base oil, highly motivated and dedicated workforce which serves as a strengthening mechanism for it but due to increased competition and continuous phasing out of 2-stroke engines are threat to the company in its growth path. Birth of MAK In 1998, BPCL re-launched lubricants in new attractive packs. It was mainly in automotive category with three major brands- Automol for Petrol Engine oils, MAK for Diesel Engine oils and Glide for 2-3 wheelers. The year 2003, MAK was named as an umbrella brand and subsequently all industrial grades too were branded with it. MAK Lubricants sales and its market share The Lubricants business of BPCL delivered a sales volume of 231.12 TMT in 2009-10 as compared to 203.22 TMT in 2008-09, a growth of 13.73%. The volume of finished lubricants grew by 23% during the last year. Both the reseller channel and direct channel grew by over 20%. MAK Lubricants are now available at more than 23,000 retail counters across the country apart from the small mechanic shops and authorized service stations. Products like MAK Chakda and MAK Boat XP were launched during the year. There has been an expansion in customer base across the segments with prime focus on the key growth sectors. The wide range of products cater to normal applications like Engine oils to Hydraulic, Marine, Cutting and very specialized products for Defense applications and Railways. Products catering to specific applications like MAK Amocam Plus, MAK Steel for steel plant applications and superior Industrial Gear Oils were launched. In the retail channel, focus was on generating secondary sales at the retail outlet. Initiatives like One Day Wonder and MAK QUIK improved visibility of the brand and also offered a value proposition to the customers. Segment specific oils like MAK Auto XL and MAK D-Gen were introduced to cater to niche markets. The network of MAK distributors was further expanded with the objective of achieving leadership position in the high value grades. On the exports front, BPCL entered Sharjah and consolidated its presence in Nepal, Sri Lanka and Bangladesh. Point of Purchase Lubes Shop They are exclusive lubricants reselling points to facilitate the customers for their Lubricants requirement and confirming with the Quality and other standards of BPCL. The deregulation in the industry along with entry of multinationals has led to a shift of trade to the bazaar. Owing to huge potential with competitors providing huge discounts, BPCL too has forayed in this direction and has started giving discounts to the end customer instead of the channel. These branded lubes shops are available all across the country in all major cities. These C:UsersRomioDesktopLubeshoppe.gif MAK Garage BPCL started a campaign by enrolling the mechanic segment under the umbrella network of MAK Garage. It was launched in 2006 to promote the MAK lubricants and currently about 800 MAK garages across the country exclusively uses MAK Lubricants C:UsersRomioDesktopmak_garage.gif Hero Honda Service Stations JV between Hero Honda and Bharat Petroleum. The initiative is to utilize the vast BPCL network across the country to provide value added services to the customers through the City Work network at our ROs. Currently, there are around 170 Hero Honda City Works operating across the country C:UsersRomioDesktopcitywrk.png TASS TATA Authorized Service Station is yet another initiative for strengthening our relationship with TATA, Indian Auto Major. There is a joint collaboration for marketing co-branded greases, lubricants and specialty products MAK TATA products. TASS provides TATA vehicle service network throughout Dealer network across the country. This network of service is of two types SUVIDHA for TATA Ace vehicles and TASS for heavy vehicles C:UsersRomioDesktoptass.jpg VCC BPCL launched a new initiative VEHICLE CARE CENTRE at the retail outlets. This ought to provide esteemed customers state of the art facility at affordable rates. The network is in growth phase and is gaining huge popularity across the country. C:UsersRomioDesktopvcare.png MAK Quik Lube Oil Change To value the time proposition of the esteemed customers, new initiative MAK Quik Lube oil Change has been started at various outlets. It mainly caters to the Bike and Car/SUV customers for changing the Engine oil in the vehicles within a short span of time. The major advantages to the customer out of this initiative is à ¢Ã¢â€š ¬Ã‚ ¢ Quick Oil change in front of eyes à ¢Ã¢â€š ¬Ã‚ ¢Mechanized system of changing Oil which helps in removing the layer of old oil completely. à ¢Ã¢â€š ¬Ã‚ ¢Genuine MAK product à ¢Ã¢â€š ¬Ã‚ ¢ No Servicing cost- only the cost of product needs to be paid by the customers. à ¢Ã¢â€š ¬Ã‚ ¢ Fast turnaround time for the customers. à ¢Ã¢â€š ¬Ã‚ ¢ Exceptional offers to the customers C:UsersRomioDesktopservice_makquik.jpg OEM Tie-ups   Due to the ever growing competition, the tie-ups with OEMs have become important as they help in reinforcing the value proposition of a brand. BPCL is continuously working with OEMs to help them in providing the best value for money to the customers by developing and upgrading genuine oils for the vehicles and equipments by addressing the requirements of the changing technology. The marketing and RD teams have been providing the solutions for specialized lubricant applications in cement, power, steel, road construction, engineering and other leading industries in India. The RD team has developed about 300 different formulations in last 10 years out of which last 3 years saw about 50. BPCL has started its own LOBS plant in Mumbai by using the latest All Hydro Processing Technology a Chevron Lummus Global patent. This has enabled them to manufacture finer quality MAK Base oils beyond the requirement of API Group II which is rated as Group II plus. OEMs acknowledge BPCLs identity in producing quality base oil, best of RD capabilities and deep marketing acumen. OEM Partnerships BPCL has agreements with top notch automotive manufacturers which have both National and International presence. This is in addition to presence across the country with plethora of options available for all the sections of the industry. With superior technology, strong brands and vast distribution, MAK Lubricants is a perfect partner for OEMs looking for offering their consumers the best of products and services. Hero Honda Motor Limited It has an association with BPCL since the year 2004. MAK Lubricants has become the biggest supplier of engine oils in a span of first five years for initial fill and to Hero Honda Motor Limited dealers, Authorized service stations spare part stockists.   BPCL has been developing speciality products like Engine oils Shock Absorber with joint working with HHML that can meet the stringent HONDA, Japan specifications. Also, BPCL has started Hero Honda City Works exclusive service outlets for HHML customers  at BPCL ROs.http://www.maklubes.com/Images/HHSuperPremium4TPlus.jpg http://www.maklubes.com/Images/Hero_Honda.jpg This is the largest manufacturer of commercial vehicles in India. There exists a strategic alliance with Authorized Service Network, Tata Motors dealerships and Tata Motor Spare part dealerships for supply of Engine oils and Co-branded engine oils speciality products to. MAK Lubricants jointly works with Tata Motors in areas including joint product development, customer service promotion. MAK TATA MOTORS CH4 15W40, specially developed for Tata Motors, is authorized by Tata Motors to use in all commercial vehicles fitted with Tata Cummins Engine. Tata Motors Commercial Vehicles Division http://www.maklubes.com/Images/MAK_ATF-A.jpg http://www.maklubes.com/Images/tata_motors.jpg BPCL and GM have entered a strategic alliance to supply Co-branded engine oils and speciality products to the GM dealerships authorized service networks across the country. BPCLs GM MAK Genuine 15W40 Diesel Petrol Engine Oils are specially developed for GM is endorsed by GM for use in all its passenger cars and Utility vehicles.  General Motors India http://www.maklubes.com/Images/MAK_Genuine_Diesel_Engine_O.jpg http://www.maklubes.com/Images/general_motors.jpg The 3rd largest 2-wheeler manufacturer in India and among top ten in the world, TVS had an annual turnover of more than $1 billion in 2008-2009. BPCL and TVS Motor Company have an exclusive tie-up to supply engine-oils for initial service fill TVSM dealers, spare part stockists Authorized service stations. TVS TRU 4;  the 1st JASO MA2 specification oil of its type has been manufactured by BPCL for TVSM two- wheelers. It is available at all TVS Motor authorized dealerships workshops and BPCLs extensive reseller network. TVS Motor Company Limited http://www.maklubes.com/Images/Mak_TVS_tru4.jpg http://www.maklubes.com/Images/tvs_motors.jpg   LT KOMATSU A market leader in excavator segment, it commands greater than 50% of the market share. Tie-up for past 5 years for supplying oils LT Komatsu dealerships and users. BPCL also develop, manufacture supply specially formulated speciality products and hydraulic transmission oils for use in to LT Komatsu excavatorshttp://www.maklubes.com/Images/LT_Komatsu.jpg . Competitors of Bharat Petroleum Corporation Limited (BPCL) Lubricants HPCL IOCL Honda Engine Oil Yamaha Lubes Castrol India Ltd Savita Group Total Group, India Gulf Oil Corporation Ltd (Lubricant Division) Apar Industries Ltd The Andrew Yule Group Gagan Gases Ltd Balmer Lawrie Co Ltd Major Competitors Engine Oils used at authorized Service Stations Honda Engine Oil Honda 4-stroke engine oil is developed by the RD, Honda Motors Ltd., Japan. It conforms to International specifications of SAE 20W40 and API SJ. It has been developed keeping difficult driving conditions prevalent in India. Savita Chemicals Limited In 1961, it started as a small manufacturing unit in Mumbai started producing white mineral oil. Presently, SCL specializes in manufacturing of petroleum specialty products like petroleum jelly, liquid paraffin, white mineral oil, transformer oil, automotive other industrial lubricants. It is in technical collaboration with largest independent oil company of Japa, Idemitsu Kosan, for manufacturing automotive and industrial lubricants. It supplies lubricants to OEMs like Honda Siel, Toyota and HMSI. Yamalube ® These are made by combining base oils, additives and solvents; chosen and mixed to work perfectly for the vehicle. It was designed to work in harmony with the important mechanical components of vehicle. 4-stroke fully synthetic engine-oil for high-performance bikes and competition engines. 4-stroke semi-synthetic engine-oil Æ’Â   a unique blend for all road bikes in normal conditions. 4-stroke mineral engine oil premium quality 2-stroke semi-synthetic engine oil for 2-stroke engines Æ’Â  for standard or unleaded petrol engines. The Marketing Channels **Pie areas not to the scale Till date, the Indian consumers associate filling of lubricants to petrol stations. With the deregulation of market fierce competition, lubricant is being positioned as high involvement consumer goods. Hence, there is a resultant drift outside the petrol stations, shift to bazaar trade. In the developed World, Do-it-Yourself concept has evolved for filling up of engine oil as customers have high degree of awareness sensitivity. This is still the job of mechanics service stations in India. This shift had the following effects: Dumping of products in bazaar. Decline in Market Share of oil companies in public sector. Industry got transformed to FMCG owing to crowding of the market Entry of spurious lubricants. War of trade discounts ending in lesser margins for dealers. Consumer Buying Behavior To start the understanding of the behavior, first we need to know who the consumer is or rather we should define the consumer. A consumer is one who owns a motor vehicle; it can be a motor-bike, a car, a truck or an auto. Let us take example of a farmer who owns a tractor, jeep and a truck. He does not buy separate lubricants for his truck or tractor but rather he would buy for one in bulk and would use it for other two. This might be due to his belief that diesel oils are better than petrol ones. Also, in many parts of country, the farmers use left-over/old oils in their tractors/trucks into the agricultural pump sets. Motivators The main motivators or influencers in the buying decision of customers are retailers/mechanics/dealers. As quite obvious, the owner of the vehicle or the driver has a very little chance of knowing about the intricacies or the composition of the lubricant oils in the market. Initial purchase of lubricant for hi is influenced by the brand recommended by the dealer or the mechanic. Subsequent purchases may be influenced by the petrol pump attendants or dealers. He would go for the brand which provides him value for money and would not consider the costliest one. Favorite brands As seen during the study, the consumers are bargain seeker and can shift their loyalty for a matter of few bucks. This can be attributed to the fact that the purchase of lubricants is a low involvement purchase for the majority of people. For a person having multiple motor vehicles can purchase the engine oil and subsequently use them in some other means as for example in pumps as discussed earlier. But one who is having a sole motor vehicle say a truck would rather prefer to buy diesel than lubricants as this would directly have an effect on his livelihood. His choice of lubricants would be influenced by:- Promotions Now-a-days, by adopting a customer-oriented approach, companies focus on creating brand awareness via print and visual media. E.g., promotional campaigns and trade shows offer gifts to their customers; these are ways of driving sales of the automotive lubricants MAK MALAMAAL DAILY JEET KI KHUSHI SCRATCH WIN This promotional offer provides a chance to win up to Rs. 30 on MAK 4T plus 900 ml 1 ltr pack and a chance to win up to Rs.100 on selected MAK Petrol Diesel Engine oil packs from 3-5 ltrs. http://www.maklubes.com/MAKADMIN/Promotiondata/8_Image_JEET_%20KI_KHUSHI.jpg This promises the customers a Promise Tooth Paste and Binaca Toothbrush free with every pack of MAK GE 20W-50 : 1 ltr pack MAK PUMP 3.5 ltr pack. GADI MEIN DHAMAK HASI MEIN DHAMAK! http://www.maklubes.com/MAKADMIN/Promotiondata/10_Image_HASI_MEINDHAMAK.jpg MAK MALAMAAL DAILY KISMAT KI BALTI KHOLO This provides a chance to win up to Rs. 500 on purchase of MAK Lubricants Engine/gear oils packs from 7.5 -20 ltr packs. Double offer An unbreakable LED torch light free with every pack of 15 20 ltr http://www.maklubes.com/MAKADMIN/Promotiondata/2_Image_Kismat_ki_balti.jpg Awareness/Sales Booster Mechanism Diversification Going on the lines of innovation, BPCL MAK have embarked upon thinking beyond Lubricants. As a part of this inventiveness, MAK lubricants have through dynamic RD have offered new products catering to specific requirements and the problems faced by the customers. MAK All-Season HMO Apple Spray Tea Spray Oils This Horticultural Mineral oil is manufactured out of Group II plus MAK Base oils which are environment friendly, therefore, they not only protect the tender plants and fruits but also their users. It is superior to both Summer and Dormant Oils and has no side effects. All season protection Reduces number of sprays Broad spectrum protection against pests and diseases Avoids usage of synthetic pesticides Excellent crop return Valuable tool when it comes to integrated pest management programs Reduces pest control costs Environmental benefits Eco-friendly approach No residue on evaporation Organic biodegradable Safe on predatory complexes No toxic elements No interference with plant respiration Authentication Increases crop value

Monday, January 20, 2020

The Facade of Tattoos Essay examples -- essays research papers

The Facade of Tattoos In "Parker's Back" by Flannery O'Connor, the tattoos O.E. Parker receives are crucial to the reader’s understanding of him. Furthermore, O'Connor suggests them as major symbols throughout Parker's life. Parker, the main character in this story, goes through the actions of life without really knowing who he is and why he is on the earth. â€Å"Parker gradually experiences religious conversion and, though tattooed all over the front of his body, is drawn to having a Byzantine tattoo of Christ placed on his back†¦, O’Connor was using unusual symbols to convey her sense of the mystery of God’s redemptive power (Shackelford, p 1800).† Because of the tattoos, the reader is able to see O'Connor reveal the major characteristics in Parker's life and sympathize with this man as he searches for his identity and finds God. First of all, in order to understand O’Connor’s short story, the reader must look into the background of her life. â€Å"Parker’s Back† was the last story written by O’Connor before she died at the early age of thirty-nine from the disease of Lupus. Her writings all reflect from her religious background of Catholicism. â€Å"O’Connor wrote brilliant stories that brought the issue of religious faith into clear dramatic focus. She was a devout Roman Catholic living in predominantly Protestant rural Georgia. Her stories are far from pious; in fact, their mode is usually shocking and often bizarre. Yet the religious issues they raise are central to her work (Drake, online vertical file--------------------------------).† â€Å"Time and again in her stories, the spokesmen for a self-satisfied secularism run afoul of representatives of... the God-haunted protagonists†¦they play an indispensable role†¦they act as spiritual cata lysts†¦(CLC, p276†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.).† â€Å"To even the casual reader it would appear that Miss O’Connor really had only one story to tell and really only one main character. This principal character is, of course, Jesus Christ; and her one story is man’s absolutely crucial encounter with Him (Drake, p273).† Being a devout Catholic, O’Connor’s â€Å"faith consciously informed her fiction. The difficulty of her work, she explained†¦is that many of her readers do not understand the redemptive quality of ‘grace,’ and, she added, ‘don’t recognize it when they see it. All my stories are... ... this image O’Connor graphically conveys the suffering of Christ incarnate in humanity, and expresses her belief that convergence with Christ means union with Christ’s suffering, not escape from suffering into some abstract realm of spiritual bliss†¦emphasizing that the rising in consciousness that precedes true convergence is expressed not through external power or dominance over others but, paradoxically, in a descent into vulnerability, into suffering, into weakness, into man’s essential poverty (CLC p 159).† It is in this last scene that the reader becomes sympathetic with Obadiah Elihue, having been driven out of the house by his harridan wife, â€Å"leaning against the tree, crying like a baby.† Through the descriptions of Parker's tattoos, one can make connections between the "pictures" he has "drawn all over him" and what goes on in his actual life. O'Connor uses the tattoo symbols to reveal the growth of the protagonist, for it takes him years to get past his outer image of his body, to examine his own soul. One begins to sympathize with this man, "Obadiah Elihue," as he searches for himself and finds peace with God.

Sunday, January 12, 2020

An Analysis on Taj Group of Hotels

Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj  (luxury full-service hotels, resorts and palaces), Taj Exotica  , Taj Safaris,  . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel, , that of a formerly strong player trying to adapt to a changing market, and finally, that of an domestic hotel operating in India.The analysis in the report is presented as follows: 1. Before delving into the individual study of Taj Group of Hotels , a brief history of its operations as well as its strategies is given to help the reader gain a better understanding of the background from which the hotel has developed. 2. This is followed by a SWOT Analysis, which gives specific information on the environment, challenges and opportunities the hotel is currently facing. 3.Ne xt, special emphasis is laid on analyzing the hotel policies and environment related to its marketing environment through 5 C (Company, Customers, Collaborators, Competition, Context) Analysis, STP (Segmentation-Targeting-Positioning) Analysis, and the 4 P (Product, Price, Promotion, Place) Analysis. 4. After gaining an understanding on these aspects of the hotel, the anomalies in the marketing positioning or decisions taken in the past are presented. 5. Based on these anomalies and other learnings, the authors have presented a few recommendations to Taj Group of Hotels .The final section of the report consists of a comparison with other hotels on a variety of factors including positioning and targeting, different types of product and service offerings, channels of distribution etc. The authors believe that such comparisons would be useful to a reader who is trying to gain a better understanding of the competitive environment of the Indian hotel sectors, as well as of the relative p erformance of Taj Group of Hotels versus the others. Company Overview: VisionThe Taj Group of Hotels commits itself to the overall improvement of the ecological environment Which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through.  Also you can read about  History of the Culinary Arts.Earth Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life. The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest h otel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.Taj Hotels Resorts and Palaces comprises 66 hotels in 42 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the middle east Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities.IHCL operate in the luxury, premium, mid-market and value segments of the market through the following: Taj  (luxury full-service hotels, resorts and palaces) is our flagship brand for the world’s most discerning travellers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories.Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exotica  are resort and spa brand found in the most exotic and relaxing locales of the world.The properties are defined by the privacy and intimacy t hey provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safaris  are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings.They offer India’s first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. Vivanta by Taj Hotels ; Resorts  span options for the work-hard-play-hard traveller across metropolitan cities, other commercially important centres as well as some of the best-loved vacation spots. Stylish ; sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy ; efficiency. It's the flavour of contemporary luxury, laced with cool informality and the charming Taj hospitality.Created for the cosmopolitan global traveller and bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse, invigorate & inspire you. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life! It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of technology & the challenge to constantly engage, energize and relax you all add up to make Vivanta by Taj the new signature in hospitality.The Gateway Hotel  (upscale/mid-market full service hotels and resorts) is a pan-India network of hotels and resorts that offers business and leisure travellers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping thi ngs simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger  (economy hotels) is IHCL’s revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travellers who value simplicity and self-service.Taj Hotels Resorts and Palaces is committed to replicate its domestic success onto international shores with plans to build an international network of luxury hotels, which will provide an exemplary product-service combination and in the process create a global brand. The current international portfolio includes luxury resorts in the Indian Ocean, business and resort destinations in the Middle East and Africa, serviced apartments in the UK, the first hotel in Australia and three a top-end luxury hotels in the US. Exotica Brand The Taj strengthened its presence in the Indian Ocean rim with the Exotica Brand. The Taj Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and Spa, in Maldives is cantered on high-end accommodation, intimacy and an environment that allows its guest’s unrivalled comfort and privacy. Taj Hotels further expanded its global footprint by securing management contracts at Palm Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan.The most significant additions to the portfolio have been The Pierre, the iconic landmark hotel on New York's Fifth Avenue, Taj Boston and Blue, Sydney. The presence of Taj Hotels Resorts and Palaces internationally has been developed through a network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy, Dubai, Singapore, Australia, Japan, Russia and the United States of America. At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground.Whether it is introducing exotic world cuisines to India or taking authentic Indian fare to the world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes from royal kitchens and celebrated food festivals, the Taj has pioneered innovation in fine dining across the world. Taj Hotels also promise a whole new experience of tranquillity and total ‘wellness’, through  Jiva Spas  a unique concept, which brings together the wisdom and heritage of the Asian and Indian Philosophy of Wellness and Well-being.Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminat ed by accomplished practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, enlivening and meaningful rituals and ceremonies and unique natural products blended by hand, come together to offer a truly calming experience.IHCL operates  Taj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. IHCL also operates  Taj Sats Air Catering Ltd. , the largest airline catering service in South Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. Additionally, it operates the  Indian Institute of Hotel Management, Aurangabad  since 1993.The institute offers a three-year diploma, designed with the help of international faculty and has affiliations with severa l American and European programmes. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas; India’s premier business house, Taj Hotels, have always believed in society and environment being integral stakeholders in our business along with the shareholders, customers, vendors and others. Over the last decade, the movement towards ecologically sound tourism has gained urgency and importance across the globe and recognize that responsible practices in vogue are as diverse as the geographies.It promotes corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged youth and women. The causes to promote includes reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently able youth. The Taj has the unique scope and opportu nity to develop raw potential into a skilled workforce that is immediately employable by various players in the industry.A majority of community projects are focused around extending the key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. Taj is fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, re use and recycling of key resources. The seventh  Corporate Sustainability Report  was submitted to the United Nations Global Compact society in August, 2010.The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, safety ; security, environment and anti-corruption. This Corporate Sustainability report also serves as GRI (Global Reporting Initiative) as well as Triple Bottom Line report. The report focuses on identified priorities at IHCL and responds to key stakeholder needs. It plans to continue and further strengthen our commitment to the environment and societies in which we operate.It believes in continuous learning and sharing and would be delighted to have your thoughts and suggestions. EARTH In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness ; Renewal at Taj Hotels) this year. Implementing schemes such as the Gangotri Glacier Clean-Up Expedition, as well as designated Earth rooms, which minimise environmental impact, Taj is one of Asia’s largest group of hotels to commit to energy conservation and environmental management.EARTH has received certification from Green Globe, the only worldwide environmental certifica tion program for travel and tourism. The Taj began a century ago with a single landmark – The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Company’s history is integral to India’s emergence into the global business and leisure travel community; and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the increase in travel activity with the rapid expansion of the Indian economy.ANALYSIS SWOT Analysis Strengths| Weaknesses| * Taj group of hotels in India and also in abroad. * Corporate governance by a group of highly qualified people. * Hospitality which it provides to its customer * India offers a readymade tourist destination with the resources it has. Thus the magnet to pull  customers already exists and has potential grow. | * has to live up to its reputation. * to cope up with up-coming ch anges. * to satisfy each and every customer. * High tax structure in the industry makes the industry worse off than its international  equivalent.In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over  30%. Effective tax in the South East Asian countries works out to only 4-5%. | Opportunities| Threats| * Demand between the national and the inbound tourists can be easily managed due to  difference in the period of holidays. For international tourists the peak season for arrival is  between September to March when the climatic conditions are suitable where as the national  tourist waits for school holidays, generally the summer months. * In the long-term the hotel industry in India has latent potential for growth.This is because  India is an ideal destination for tourists as it is the only country with the most diverse  topography. For India, the inbound tourists are a mere 0. 49% of the global figures. This number  is expected to increa se at a phenomenal rate thus pushing up the demand for the hotel  industry. * Unique experience in heritage hotels. * Opportunity of expansion to more destinations. | * Competition with other five star hotels like ITC, HAYAT, LEELA PALACE and OBEROI group of hotels * Terrorists activities which had already happened in 26/11 2009 in Mumbai. * Guest houses are taking an edge in place of hotels.This is a growing trend in the west and is now catching up in  India also, thus diverting the hotel traffic. * Changing trends in the west demand similar changes in India, which here are difficult to  implement due to high project costs. * The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. | COMPETITIVE STRATERIGES SEGMENTATION GEOGRAPHIC a) Region Wise : North India, East India, West India, South India b) City Wise: 4 major metropolitan cities, and tourist destinations in India DEMOGRAPHIC ) Meant for family, diplomats, political guests, international tourists, Honeymoon suit, Business Executives, safari adventure for all. b) In terms of income it is meant for people belonging to upper-middle and high-class society and ginger hotels for the economy class. PSYCHOGRAPHIC It is meant for the people who like heritage buildings, palaces, adventure, luxury, comfort and are ready to spend on all these things. LOYALTY It expects its customers to be loyal and appreciate the service and hospitality they provide to consumers. TARGETINGThe Taj hotel is targeting luxury business travellers, including domestic and foreign businessmen, the senior management personnel, and the elite strata of society. POSITIONING The Taj group positions its service as anâ€Å"office away from office â€Å"to serve the business customer and also keeps the general positioning of the hotel industry, i. e. †home away from home â€Å" DIFFERENTIATION Hotel has differentiate its service offer through phys ical ambience it maintain a natural green environment so as to provide a relaxed atmosphere to the tension –bound business traveller and the feature has been well perceived by the target customer .MARKETING MIX The following are the part of a marketing mix I. Product: the service offer has a tangible product in it. Rooms: the rooms are of six type namely, club room, normal room, superior cottage, suites, deluxe room, and the old British Raj ambience room. Restaurant:† paradise† is a Thai food restaurant. â€Å"Island cafe â€Å"is an Italian food restaurant with pool side barbecue it has banquet halls. The hotel also has business centre with latest facilities like internet, interview centre, fitness centre, laundry, etc are the added facilities.II. Pricing : The rent for the rooms of Taj hotels varies from place to place due to the taxation policies, however the cost of the rooms are priced according to the services provided by the hotel. The rooms are categoris ed as Deluxe Room, Luxury Suite, Royal Suite, Executive suite, Grand Luxury suite, Presidential suite and the charges are prepared according to the room provided. III. Place: TAJ has established hotels in every region in India, the major tourist destinations, palaces, heritage sites in India as well as abroad.IV. Promotion: The advertisement is generally done through magazine hoarding of late, they have started even sponsoring also but in low scale the main emphasis is on direct marketing. V. Physical ambience: it provide natural environment and provide the latest state-of-art facilities. VI. People: it realises the important of people in any service organization for that , the first step is to market their service offer to their own employees understand the need for maintaining high quality and standard . FINANCIAL ANALYSIS 2009-10 . The total income for the year ended March 31, 2010 at Rs. 1566. 35 crores was lower than that of the previous year by8. 2%. 2. Room Income was lower t han the previous year by 17%. The Average Room Rate (ARR) decreased by 16%over the previous year. 3. Food ; Beverage (F;B) income was 5% higher than the previous year. 4. Banquets income grew by 12% over the previous year. 2008-09 1. The total income for the year ended March 31, 2009 at Rs. 1706. 52 crores which was Lower than that of the previous year by 6 %. 2.Room Income was lower than the previous year by 14 % . 3. The Average Room Rate (ARR) decreased by 2 % over the previous year. 4. Food ; Beverage (F;B) income was 13% lower than the previous year. 2007-08 1. The total income for the year ended March 31, 2008 was Rs. 1,823. 16 crores which was higher than the previous year by 13%. 2. Room income was higher than previous year by 16%. 3. The Average Room Rate increased by 16% over the previous year which significantly contributed to the total increase in room income. FINDINGSAfter going through all the aspects related to Taj Hotels certain things in form of findings and informa tion. They are: 1. If compared to other brands of 5 star hotels present in India, such as Leela Palace, Oberoi Ashoka group, Hayat or ITC, Taj has a wide variety of options available for its customers. It is ready to provide all kinds of comfort, hygiene, satisfaction desired by its customers. It takes special care and attention of all its customers and tries to bring smile on to their faces and expect them to come and visit again to their hotel. . It has options available for its customers by a chain or group of hotels located in India and abroad. It covers almost all the major tourist destinations. 3. Taj has come up with a new idea with name Ginger hotels which is very economical and greatly praised. 4. Above some analysis that have been shown like marketing Ps, SWOT analysis, strategies, STPD and financial analysis which states that Taj Group of Hotels is performing well and there are several other opportunities which can still be exploited. 5.After the terrorist attack in Taj M ahal Palace in Mumbai the revenue generation of the Taj group went down as the crowd of foreign tourists dropped but now slowly it has again started arising 6. Some of the Hotels of Taj Group are Heritage sites, Palaces and Forts which is a plus point for Taj Group, People like to experience these sites by spending some days in Taj Hotels. Some of the palaces are situated in Jaipur and Jodhpur which are World Wide known tourist destinations. 7. Taj Group of Hotels is not having a strong hold in India but also in abroad.It has acquired many palaces and sites and have tie-ups with other big brands outside India. CONCLUSION The study showcased immense research on Taj Goup of Hotels in India. It gives a wide view about the hotel industry in India. It is a well known brand to everyone. It shows Taj has immense potential to grow and further expansion of its business. It also shows the growth in every wing they try to excel themselves through their good plans and strategies, besides excell ing themselves in the different wings the most important thing is that they have the social responsibility for the society through their different programs. An Analysis on Taj Group of Hotels Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj  (luxury full-service hotels, resorts and palaces), Taj Exotica  , Taj Safaris,  . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel, , that of a formerly strong player trying to adapt to a changing market, and finally, that of an domestic hotel operating in India.The analysis in the report is presented as follows: 1. Before delving into the individual study of Taj Group of Hotels , a brief history of its operations as well as its strategies is given to help the reader gain a better understanding of the background from which the hotel has developed. 2. This is followed by a SWOT Analysis, which gives specific information on the environment, challenges and opportunities the hotel is currently facing. 3.Ne xt, special emphasis is laid on analyzing the hotel policies and environment related to its marketing environment through 5 C (Company, Customers, Collaborators, Competition, Context) Analysis, STP (Segmentation-Targeting-Positioning) Analysis, and the 4 P (Product, Price, Promotion, Place) Analysis. 4. After gaining an understanding on these aspects of the hotel, the anomalies in the marketing positioning or decisions taken in the past are presented. 5. Based on these anomalies and other learnings, the authors have presented a few recommendations to Taj Group of Hotels .The final section of the report consists of a comparison with other hotels on a variety of factors including positioning and targeting, different types of product and service offerings, channels of distribution etc. The authors believe that such comparisons would be useful to a reader who is trying to gain a better understanding of the competitive environment of the Indian hotel sectors, as well as of the relative p erformance of Taj Group of Hotels versus the others. Company Overview: VisionThe Taj Group of Hotels commits itself to the overall improvement of the ecological environment Which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through.  Also you can read about  History of the Culinary Arts.Earth Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life. The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest h otel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.Taj Hotels Resorts and Palaces comprises 66 hotels in 42 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the middle east Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities.IHCL operate in the luxury, premium, mid-market and value segments of the market through the following: Taj  (luxury full-service hotels, resorts and palaces) is our flagship brand for the world’s most discerning travellers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories.Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exotica  are resort and spa brand found in the most exotic and relaxing locales of the world.The properties are defined by the privacy and intimacy t hey provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safaris  are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings.They offer India’s first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. Vivanta by Taj Hotels ; Resorts  span options for the work-hard-play-hard traveller across metropolitan cities, other commercially important centres as well as some of the best-loved vacation spots. Stylish ; sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy ; efficiency. It's the flavour of contemporary luxury, laced with cool informality and the charming Taj hospitality.Created for the cosmopolitan global traveller and bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse, invigorate & inspire you. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life! It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of technology & the challenge to constantly engage, energize and relax you all add up to make Vivanta by Taj the new signature in hospitality.The Gateway Hotel  (upscale/mid-market full service hotels and resorts) is a pan-India network of hotels and resorts that offers business and leisure travellers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping thi ngs simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger  (economy hotels) is IHCL’s revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travellers who value simplicity and self-service.Taj Hotels Resorts and Palaces is committed to replicate its domestic success onto international shores with plans to build an international network of luxury hotels, which will provide an exemplary product-service combination and in the process create a global brand. The current international portfolio includes luxury resorts in the Indian Ocean, business and resort destinations in the Middle East and Africa, serviced apartments in the UK, the first hotel in Australia and three a top-end luxury hotels in the US. Exotica Brand The Taj strengthened its presence in the Indian Ocean rim with the Exotica Brand. The Taj Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and Spa, in Maldives is cantered on high-end accommodation, intimacy and an environment that allows its guest’s unrivalled comfort and privacy. Taj Hotels further expanded its global footprint by securing management contracts at Palm Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan.The most significant additions to the portfolio have been The Pierre, the iconic landmark hotel on New York's Fifth Avenue, Taj Boston and Blue, Sydney. The presence of Taj Hotels Resorts and Palaces internationally has been developed through a network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy, Dubai, Singapore, Australia, Japan, Russia and the United States of America. At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground.Whether it is introducing exotic world cuisines to India or taking authentic Indian fare to the world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes from royal kitchens and celebrated food festivals, the Taj has pioneered innovation in fine dining across the world. Taj Hotels also promise a whole new experience of tranquillity and total ‘wellness’, through  Jiva Spas  a unique concept, which brings together the wisdom and heritage of the Asian and Indian Philosophy of Wellness and Well-being.Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminat ed by accomplished practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, enlivening and meaningful rituals and ceremonies and unique natural products blended by hand, come together to offer a truly calming experience.IHCL operates  Taj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. IHCL also operates  Taj Sats Air Catering Ltd. , the largest airline catering service in South Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. Additionally, it operates the  Indian Institute of Hotel Management, Aurangabad  since 1993.The institute offers a three-year diploma, designed with the help of international faculty and has affiliations with severa l American and European programmes. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas; India’s premier business house, Taj Hotels, have always believed in society and environment being integral stakeholders in our business along with the shareholders, customers, vendors and others. Over the last decade, the movement towards ecologically sound tourism has gained urgency and importance across the globe and recognize that responsible practices in vogue are as diverse as the geographies.It promotes corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged youth and women. The causes to promote includes reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently able youth. The Taj has the unique scope and opportu nity to develop raw potential into a skilled workforce that is immediately employable by various players in the industry.A majority of community projects are focused around extending the key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. Taj is fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, re use and recycling of key resources. The seventh  Corporate Sustainability Report  was submitted to the United Nations Global Compact society in August, 2010.The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, safety ; security, environment and anti-corruption. This Corporate Sustainability report also serves as GRI (Global Reporting Initiative) as well as Triple Bottom Line report. The report focuses on identified priorities at IHCL and responds to key stakeholder needs. It plans to continue and further strengthen our commitment to the environment and societies in which we operate.It believes in continuous learning and sharing and would be delighted to have your thoughts and suggestions. EARTH In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness ; Renewal at Taj Hotels) this year. Implementing schemes such as the Gangotri Glacier Clean-Up Expedition, as well as designated Earth rooms, which minimise environmental impact, Taj is one of Asia’s largest group of hotels to commit to energy conservation and environmental management.EARTH has received certification from Green Globe, the only worldwide environmental certifica tion program for travel and tourism. The Taj began a century ago with a single landmark – The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Company’s history is integral to India’s emergence into the global business and leisure travel community; and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the increase in travel activity with the rapid expansion of the Indian economy.ANALYSIS SWOT Analysis Strengths| Weaknesses| * Taj group of hotels in India and also in abroad. * Corporate governance by a group of highly qualified people. * Hospitality which it provides to its customer * India offers a readymade tourist destination with the resources it has. Thus the magnet to pull  customers already exists and has potential grow. | * has to live up to its reputation. * to cope up with up-coming ch anges. * to satisfy each and every customer. * High tax structure in the industry makes the industry worse off than its international  equivalent.In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over  30%. Effective tax in the South East Asian countries works out to only 4-5%. | Opportunities| Threats| * Demand between the national and the inbound tourists can be easily managed due to  difference in the period of holidays. For international tourists the peak season for arrival is  between September to March when the climatic conditions are suitable where as the national  tourist waits for school holidays, generally the summer months. * In the long-term the hotel industry in India has latent potential for growth.This is because  India is an ideal destination for tourists as it is the only country with the most diverse  topography. For India, the inbound tourists are a mere 0. 49% of the global figures. This number  is expected to increa se at a phenomenal rate thus pushing up the demand for the hotel  industry. * Unique experience in heritage hotels. * Opportunity of expansion to more destinations. | * Competition with other five star hotels like ITC, HAYAT, LEELA PALACE and OBEROI group of hotels * Terrorists activities which had already happened in 26/11 2009 in Mumbai. * Guest houses are taking an edge in place of hotels.This is a growing trend in the west and is now catching up in  India also, thus diverting the hotel traffic. * Changing trends in the west demand similar changes in India, which here are difficult to  implement due to high project costs. * The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. | COMPETITIVE STRATERIGES SEGMENTATION GEOGRAPHIC a) Region Wise : North India, East India, West India, South India b) City Wise: 4 major metropolitan cities, and tourist destinations in India DEMOGRAPHIC ) Meant for family, diplomats, political guests, international tourists, Honeymoon suit, Business Executives, safari adventure for all. b) In terms of income it is meant for people belonging to upper-middle and high-class society and ginger hotels for the economy class. PSYCHOGRAPHIC It is meant for the people who like heritage buildings, palaces, adventure, luxury, comfort and are ready to spend on all these things. LOYALTY It expects its customers to be loyal and appreciate the service and hospitality they provide to consumers. TARGETINGThe Taj hotel is targeting luxury business travellers, including domestic and foreign businessmen, the senior management personnel, and the elite strata of society. POSITIONING The Taj group positions its service as anâ€Å"office away from office â€Å"to serve the business customer and also keeps the general positioning of the hotel industry, i. e. †home away from home â€Å" DIFFERENTIATION Hotel has differentiate its service offer through phys ical ambience it maintain a natural green environment so as to provide a relaxed atmosphere to the tension –bound business traveller and the feature has been well perceived by the target customer .MARKETING MIX The following are the part of a marketing mix I. Product: the service offer has a tangible product in it. Rooms: the rooms are of six type namely, club room, normal room, superior cottage, suites, deluxe room, and the old British Raj ambience room. Restaurant:† paradise† is a Thai food restaurant. â€Å"Island cafe â€Å"is an Italian food restaurant with pool side barbecue it has banquet halls. The hotel also has business centre with latest facilities like internet, interview centre, fitness centre, laundry, etc are the added facilities.II. Pricing : The rent for the rooms of Taj hotels varies from place to place due to the taxation policies, however the cost of the rooms are priced according to the services provided by the hotel. The rooms are categoris ed as Deluxe Room, Luxury Suite, Royal Suite, Executive suite, Grand Luxury suite, Presidential suite and the charges are prepared according to the room provided. III. Place: TAJ has established hotels in every region in India, the major tourist destinations, palaces, heritage sites in India as well as abroad.IV. Promotion: The advertisement is generally done through magazine hoarding of late, they have started even sponsoring also but in low scale the main emphasis is on direct marketing. V. Physical ambience: it provide natural environment and provide the latest state-of-art facilities. VI. People: it realises the important of people in any service organization for that , the first step is to market their service offer to their own employees understand the need for maintaining high quality and standard . FINANCIAL ANALYSIS 2009-10 . The total income for the year ended March 31, 2010 at Rs. 1566. 35 crores was lower than that of the previous year by8. 2%. 2. Room Income was lower t han the previous year by 17%. The Average Room Rate (ARR) decreased by 16%over the previous year. 3. Food ; Beverage (F;B) income was 5% higher than the previous year. 4. Banquets income grew by 12% over the previous year. 2008-09 1. The total income for the year ended March 31, 2009 at Rs. 1706. 52 crores which was Lower than that of the previous year by 6 %. 2.Room Income was lower than the previous year by 14 % . 3. The Average Room Rate (ARR) decreased by 2 % over the previous year. 4. Food ; Beverage (F;B) income was 13% lower than the previous year. 2007-08 1. The total income for the year ended March 31, 2008 was Rs. 1,823. 16 crores which was higher than the previous year by 13%. 2. Room income was higher than previous year by 16%. 3. The Average Room Rate increased by 16% over the previous year which significantly contributed to the total increase in room income. FINDINGSAfter going through all the aspects related to Taj Hotels certain things in form of findings and informa tion. They are: 1. If compared to other brands of 5 star hotels present in India, such as Leela Palace, Oberoi Ashoka group, Hayat or ITC, Taj has a wide variety of options available for its customers. It is ready to provide all kinds of comfort, hygiene, satisfaction desired by its customers. It takes special care and attention of all its customers and tries to bring smile on to their faces and expect them to come and visit again to their hotel. . It has options available for its customers by a chain or group of hotels located in India and abroad. It covers almost all the major tourist destinations. 3. Taj has come up with a new idea with name Ginger hotels which is very economical and greatly praised. 4. Above some analysis that have been shown like marketing Ps, SWOT analysis, strategies, STPD and financial analysis which states that Taj Group of Hotels is performing well and there are several other opportunities which can still be exploited. 5.After the terrorist attack in Taj M ahal Palace in Mumbai the revenue generation of the Taj group went down as the crowd of foreign tourists dropped but now slowly it has again started arising 6. Some of the Hotels of Taj Group are Heritage sites, Palaces and Forts which is a plus point for Taj Group, People like to experience these sites by spending some days in Taj Hotels. Some of the palaces are situated in Jaipur and Jodhpur which are World Wide known tourist destinations. 7. Taj Group of Hotels is not having a strong hold in India but also in abroad.It has acquired many palaces and sites and have tie-ups with other big brands outside India. CONCLUSION The study showcased immense research on Taj Goup of Hotels in India. It gives a wide view about the hotel industry in India. It is a well known brand to everyone. It shows Taj has immense potential to grow and further expansion of its business. It also shows the growth in every wing they try to excel themselves through their good plans and strategies, besides excell ing themselves in the different wings the most important thing is that they have the social responsibility for the society through their different programs.

Saturday, January 4, 2020

Friday s Child Is A Non Profit Program - 808 Words

For my Family Service Report, I met with and talked to Katie Conklin, Director of Services for the program Tuesday’s Child. Tuesday’s Child is a non-profit program that is operated out of DePaul College Prep. The program was established as a means to help parents with children ages 18-months to 6-years-old who are experiencing behavioral issues. The training is completed with both parent and child, and done with one-to-one peer assistance––with each family being paired with their own counselor. The individualized attention ensures that each family is given the appropriate amount of assistance to problem solve their specific needs. Tuesday’s Child’s mission statement is as follows: â€Å"Tuesday’s Child enables families to thrive through positive parent training, inclusive behavioral classrooms and support services. Our proven model impacts home, school, and the community.† With the majority of their student population ranging from ages 4-6, many of the behavioral issues that are seen at Tuesday’s Child are challenges such as children who are unable to take â€Å"no† for an answer, struggles with mealtime or bedtime, or difficulties in childhood peer interaction. The source of these behavioral issues ranges from diagnosable disorders such as autism (although Tuesday’s Child does not serve as a diagnosis center) to less specific issues with children who are verbal and smart, but don’t fit into behavioral norms. Regardless of what category the children might fall into, Tuesday s ChildShow MoreRelatedHome Care : A Unique, Flexible Form Of Child Care1731 Words   |  7 Pages OUR CHILD CARE: In-Home Care BACKGROUND In-home Care is a unique, flexible form of child care where children are cared for within the security of their own home by registered Child Care Educators. 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