My Knowledge And Belief Of Digital Television - 9351 Words

Declaration To the best of my knowledge and belief, I certify that this thesis does not: 1 Incorporate any material previously submitted for a degree or diploma in any institution of higher education without acknowledgment. 2 Contain any material previously published or written by other person except where due reference is made in the text. 3 Contain any defamatory material. I also grant permission to Shenyang University to make duplicate copies of my thesis as required. Signature: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Date: †¦Ã¢â‚¬ ¦June 26, 2015†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Abstract Advanced Television (DTV) is a propelled television innovation that has changed the TV review experience. It is a superior television format that delivers better pictures and sound, uses the broadcast spectrum more efficiently, and adds versatility to the range of applications. Often referred to as DTV, digital television also represents a new technological infrastructure for broadcasting and thus a new economic and competitive paradigm. This study will attempt to evaluate job satisfaction in Digital TV companies with reference to StarTimes digital TV. It focuses on relative importance of performance appraisal and job satisfaction factors and their impacts on the overall job satisfaction of employees. It also investigates the impacts of digital type, work experience, age and sex differences on the attitudes towards job satisfaction. The result will show whether salary, efficiency in work, fringe supervision, and co-worker relation are theShow MoreRelatedMarketing Analysis : Dove Soaps Essay976 Words   |  4 Pages â€Å"Dove soaps in villages?† – was my first reaction when an unprecedented project was announced by our professor of ‘Rural Marketing’ during my under-graduation at H.R. College. Dove being a premium soap brand, the project came to us as a surprise, given the case of India where many still can’t afford two complete meals, let alone bathing with Dove – Moisturizing Cream. The project required us to visit 2 villages of Maharashtra, India, and persuade its female population switch to Dove This projectRead MoreMedias Effect on Societys Perspectives Essay1559 Words   |  7 Pagesdilemma often leads to the deprivation of ones potential proficiency about a topic despite a belief that they acquired all necessary knowledge. A problem occurs when ones lack of information leads one to become less tolerant of others. Conversely, interactionalists view television optimistically when used as a social networking device, particularly when a group of friends or family converges around the television to spend time together. One example of this kind of interaction brought about by televisedRead MoreIdeological Diversity On Weekly News Magazines1402 Words   |  6 PagesTheodore Assatly Course #5487 2155OL: Understanding Mass Media July 31, 2015 IDEOLOGICAL DIVERSITY IN WEEKLY NEWS MAGAZINES Ideology is defined by Dictionary.com as â€Å" a body of ideas that reflects the beliefs and interests of a nation, political system, etc. and underlies political action.† (â€Å"Ideology†) Weekly magazines, in fact all media, are infused with ideology. Its existence is inevitable. While news magazines strive to provide ideological diversity, the bottom line is that most mediaRead MoreEssay about Medias Effect on Societys Perspectives1460 Words   |  6 Pagesdilemma often leads to the deprivation of ones potential proficiency about a topic despite a belief that they acquired all necessary knowledge. A problem occurs when ones lack of information leads one to become less tolerant of others. Conversely, interactionalists view television optimistically when used as a social networking device, particularly when a group of friends or family converges around the television to spend time together. One example of this kind of interaction brought about by televisedRead MoreFahrenheit 451 Comparison Essay1185 Words   |  5 Pagestheir moral and religious beliefs. There are many relations between the society portrayed in Fahrenheit 451 and the modern American society, first of which is the way people achieve happiness. Firstly, Bradbury accurately depicts the future with media bombarding people’s lives. In Fahrenheit 451, instead of small black and white televisions, characters live in rooms called â€Å"TV parlours.† In these TV parlours, the entire walls are plated with massive flat screen televisions, sending out fast imagesRead MoreTechnology Advantages And Disadvantages Essay1548 Words   |  7 Pagesand the faster we can extract their gist, the more productive we become as thinkers† (Carr 562-563). Carr further supports my statement because as we learn new information we begin to think and become aware of what is happening around the world which is something that never really occurred before to such an immense population. Often people say that knowledge is power and in my opinion it is. The more information you know the easier it is to get through life; technology has made this power easier toRead Moreexample of informative speech outline Essay examples899 Words   |à ‚  4 Pagesï » ¿ EXAMPLE OF INFORMATIVE SPEECH OUTLINE Informative Outline Topic: Impact of Media in the Society and Individual General Purpose: To Inform Specific Purpose: To inform my audience the negative impact of social media in the society and to the individual. Thesis: Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web. I. Introduction A. Attention Getter: Today, just aboutRead MoreFor the most part, I have to agree with the critical theorists: learning barriers do exist. In1400 Words   |  6 PagesMacy’s 4th of July television show, President Obama made an appearance and spoke about the American Dream. In addition, he presented a number of immigrants who had just received their American citizenship to testify that the dream is still alive and well in today’s society. The continued belief in this â€Å"truth† distracts people from the reality of their situation as they continue to struggle in their pursuit of the dream. Although the younger generation has grown up in a digital environment, manyRead MoreMedia s Impact On Media Consumption Essay1729 Words   |  7 Pagestechnology is at the forefront, allowing users to access an infinite amount of resources on the internet, 24 hours a day 7 days a week (XXXX). The rapid technological advancements has shifted the consumption of media from television, magazines and billboards to online digital media channels accessed via mobile devices, creating a ‘bedroom culture’ (Sumner, 2016) for many. The shift in media consumption has particularly been induced by the emergence of Social Networking Sites as well as other onlineRead MoreMedias Effect on Societys Perspectives Essay1910 Words   |  8 Pagesdilemma often leads to the deprivation of ones potential proficiency about a topic despite a belief that they acquired all necessary knowledge. A problem occurs when ones lack of information leads one to become less tolerant of others. Conversely, interactionalists view television optimistically when used as a social networking device, particularly when a group of friends or family converges around the television to spend time together. One example of this kind of interaction brought about by televised

Essay Immorality in Chaucers Canterbury Tales - 1646 Words

Immorality and moral ambiguity are two concepts that will ruin any relationship. In Geoffrey Chaucer’s The Canterbury Tales, he specifically illustrates through his pilgrims’ stories some comical and realistic events that display immorality in the Middle Ages. There are several characters whose stories are focused on presenting the immorality within their tales. Like that of â€Å"The Miller’s Tale,† and â€Å"The Merchant’s Tale.† Chaucer utilizes these tales to display one specific immoral act, which is sexual sin or lust. Chaucer addresses the seven deadly sins in his novel; The Canterbury Tales, lust can be highlighted in two major tales â€Å"The Miller’s Tale,† and â€Å"The Merchant’s Tale† which help display key elements of the immorality in the†¦show more content†¦In â€Å"The Miller’s Tale,â€Å" and â€Å"The Merchant’s Tale† the two young wives are deprived sexually bec ause their partners are so old and this causes them to be tempted outside of marriage. They believe this could never happen though because both husbands, John and January, are so jealous and protective of their wives that they do not allow leaving their sides. In Chaucer’s â€Å"The Miller’s Tale† the jealousy of John shows, â€Å"The carpenter had just married a girl whom he loved better than life. She was eighteen years old. He was jealous and kept close watch upon her, for she was wild and young. While he was old and thought himself likely to be cuckolded,† (66-67). This shows an example of extreme jealous, some of which is expected, because during the Middle Ages there were young men who would come and seduce single and married women. It is described mostly as â€Å"courtly love,† and it is when a man is chasing a woman for different reasons. The woman could be single or even married and if she said no it would cause him great emotional and phy sical pain (Rogers: 1, 107). The young men might catch themselves fantasizing over these unobtainable women. Lust is the second element of medieval immorality that Chaucer addresses in â€Å"The Miller’s Tale,† and â€Å"The Merchant’s Tale.† Lust is a common problemShow MoreRelatedEssay on Chaucers The Canterbury Tales927 Words   |  4 PagesChaucers The Canterbury Tales In The Canterbury Tales, Geoffrey Chaucer comments on moral corruption within the Roman Catholic Church. He criticizes many high-ranking members of the Church and describes a lack of morality in medieval society; yet in the â€Å"Retraction,† Chaucer recants much of his work and pledges to be true to Christianity. Seemingly opposite views exist within the â€Å"Retraction† and The Canterbury Tales. However, this contradiction does not weaken Chaucer’s social commentary.Read MoreChaucers Impression of Women of Medieval Times1079 Words   |  5 PagesCHAUCERS IMPRESSION OF WOMEN OF MEDIEVAL TIMES Geoffrey Chaucer wrote The Canterbury Tales in the late 1400s. By conceiving the idea of a pilgrimage to Canterbury in which each character strives to tell the best story, Chaucer cleverly reveals a particular social condition of England during the time. In this time period, the status, role, and attitudes towards women was clearly different from that of today. Two tales in Chaucers collection specifically address this subject: the Millers taleRead MoreThe English Church Exposed in Canterbury Tales Essay1113 Words   |  5 PagesThe 14th Century is a time in which the power of the English Church started to vanish because of multiple reasons. And Geoffrey Chaucer’s greatest work, the Canterbury Tales, can be a good evidence of the profligacy and immorality of the England Church at that time. In this magnificent piece of English literature, Chaucer expresses both his disappointment and admiration for the England Church through many different Church pilgrims form high social cla ss to common people. By his description aboutRead MoreEssay on Geoffrey Chaucers Canterbury Tales1261 Words   |  6 PagesGeoffrey Chaucers Canterbury Tales The Knight, Squire, Prioress, The Monk and the Friar are defined by their settings in Geoffrey Chaucer’s Prologue to The Canterbury Tales. 1. Portnoy says in his article in the Chaucer Review that The General Prologue is like a mirror reflecting the individuals appearance which then defines the character of that person.(281) 2. Scanlon backs up Portnoy in his article from Speculum by saying †¦Characters descriptions somehow emerge inevitably fromRead MoreChaucers Use of Satire to Reach Specific Audiences857 Words   |  4 Pageson the trip to those destinations. â€Å"The Canterbury Tales†, Chaucer’s unfinished work, was a group of stories about a group on pilgrimage, but the stories did not take place at the destination. These were stories told on the way to Canterbury. They were also very satiric stories. They showed great hypocrisy, and immorality. The stories seemed to have a purpose, and to be pointed towards specific audiences. These audiences wo uld most likely have taken Chaucer’s work as a joke at first, but then quicklyRead More Comparing The Millers Tale and The Reves Tale Essays1188 Words   |  5 PagesMillers Tale and The Reves Tale       The Millers Tale and The Reves Tale from The Canterbury Tales are very closely related. They both deal with the relationship between a jealous man, his wife, and a young scholar(s), and they both are immoral stories that contain sex and violence. This proves that the Miller and the Reeve are two very corrupt individuals. However, these tales also share some differences. For instance, the main character in The Reeves Tale is Read MoreCanterbury Tales By Geoffrey Chaucer1380 Words   |  6 PagesCanterbury Tales Canterbury Tales written by Geoffrey Chaucer was a story of not the people themselves but a social statement of how the people of higher standing were viewed by the middle class. In the time that Canterbury Tales was written it was a time of corruption of the Church. There were many clergy members that were mentioned in this story. Each of the characters was unique in the way they went against the standards they should be held to. The most interesting this story was definitely TheRead More Chaucers Irony - The Canterbury Tales Essays1275 Words   |  6 PagesChaucers Irony - The Canterbury Tales Chaucers Irony Irony is a vitally important part of The Canterbury Tales, and Chaucers ingenious use of this literary device does a lot to provide this book with the classic status it enjoys even today. Chaucer has mastered the techniques required to skilfully put his points across and subtle irony and satire is particularly effective in making a point. The Canterbury Tales are well-known as an attack on the Church and its rà ´le in fourteenth centuryRead MoreWilliam Chaucer s The Friar s Tale1500 Words   |  6 Pagesadultery, and ignorance. â€Å"The Friar’s Tale† makes these moral issues clear through various characters. The summoner and the Devil both show dishonesty, abuse of power, and mercilessness. In this short story, Chaucer illustrates the theme of immorality and how it affects the character of all the persons in the tale. .Characters display dishonesty in â€Å"The Friar’s Tale†. The summoner steals the money that he collects from peasants. Chaucer illustrates this act of immorality when he says, â€Å"Now truly†¦so doRead MoreCriticism of the Church in the Canterbury Tales1576 Words   |  7 PagesThe Canterbury Tales, a collection of tales by Geoffrey Chaucer, was written in Middle English at the end of the 14th century (Encyclopaedia Britannica, 2011). It is considered to be the best work of literature in English in the Middle Ages (Johnston, 1998). Chaucer uses literary devices as no one had ever done. In addition, he chose to use English instead of Latin. This masterpiece is structured in a similar way as Bocaccios Decameron. The tales are organized within a frame narrative (Encyclopaedia

International Marketing Essay - 926 Words

IDISCUSSION QUESTIONS Chapter 1: 1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific? Global approaches are not always relevant to firms in the Asia-Pacific apart from alerting them to the nature of the international competitive environment in which they are likely to operate. A global approach is not an operating strategy for Indigenous small and medium scale exporters (SMEs) and is only partially appropriate for local subsidiaries of transnational firms. 2. Do the driving forces always outweigh the restraining forces in ensuring the attractiveness of international marketing to the Asia-Pacific firm? 3. Why is it necessary to adopt a holistic approach in†¦show more content†¦6. Describe the way in which cultural differences can act to impede communication between business people of different nationality. 7. What are the shortcomings of Hoftsede’s criteria for assessing differences on a global basis? Do you consider that his fifth factor adequately caters for the underlying differences between Asian and Western cultural values? Chapter 12: 1. Prepare a Matrix showing the following countries along the horizontal axis: Canada, Vietnam, Thailand and Japan. On the vertical axis list each of the six factors to be taken into account when redefining the business and considering international markets. In the cells indicate how these factors would differ for each of the four countries. 2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts? 3. Modifying a product to facilitate its sale internationally will involve extra costs. To what extent are these costs discretionary and how would you assess whether the costs are worthwhile. 4. For what kinds of products do you expect customer needs to be worldwide? Why? 5. In what ways does the product’s packaging need changing when the product is being marketed in another country? 6. You have been asked to develop a pr oduct for sale throughout the ASEAN region. What are the criteria you would apply in theShow MoreRelatedInternational Marketing4703 Words   |  19 PagesMateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to â€Å"treat jet lag and boost energy for truck drivers† (Hollensen, 2012). In todays era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jà ¤gerbomb. 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In fact it is what you say and the way you say it whilst trying to explain how a certain product or service is, giving your target audience reason why to use or purchase it. Marketing can be a bunch of things, whether promotion, an ad, a brochure or a press release. It can simplyRead MoreInternational Marketing1398 Words   |  6 PagesCase Study Mid Term: International Marketing Research at the Mayo Clinic Minashki Sinanan Summary The Mayo Clinic is a well-known health care provider that treats international and domestic, upper class society. An example of their consumer base is the President of the Republic of Equatorial Guinea, Teodoro Obiang Nguema Mbasogo, who was seen at the Rochester clinic in New York. 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This is achieved by one country exporting other countries’ products into its own business environment; it can also enter on franchising terms or through licensing in the country of interest, or direct investment in the foreign country. Market mix development involves product promotion, product pricing

Marketing Audit Tesco free essay sample

Marketing Audit Tesco Plc Marketing Audit [Name of the Writer] [Name of the Institution] Executive Summary This report contains the company overview and details of marketing audit carried on Tesco Plc, which is largest retailer in UK. The marketing audit has covered various important areas that are significant to analyze, indentify and understand the issues and challenges of internal and external environment of the business. Tools used to conduct marketing audit of the Tesco Plc are, marketing mix 4P’s, SWOT analysis, PESTLE analysis and porter five forces. Introduction Changing marketing scenarios are a challenge for retailers, despite the fact it has captured large share in the market. Tesco PLC has been chosen to perform the marketing audit, as it is largest retailer in UK and having 30% of share in the market (www. guardian. co. uk). Tesco plc is a global marketing and general grocery retailers. It is operating in 14 major countries and employing 500,000 employees worldwide. We will write a custom essay sample on Marketing Audit Tesco or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is the leading UK-based retailer in terms of global sales and domestic market share. Jack Cohen established this company in 1919 (Tesco Plc, 2012). Tesco Plc is running under six formats in UK, such as Tesco Express, Tesco Extra, Tesco Supermarkets, Tesco Metro, Tesco Home Plus and Tesco One Stop. Altogether Tesco acquires 3000 stores in UK and employing around 300,000 employees and over 60% group sales and profit comes from UK business (Tesco Plc, 2012). Tesco is ranked on third position after the Wal-Mart and Carrefour but on the basis of profit comparison it is considered as the second largest, after Carrefour (www. upermarketnews. com). Tesco is operating extremely well in all its business sectors worldwide, but to grow further as number one global leader, it still needs wide marketing plans and strategies, this reports carries out marketing audit of the company which shows threats and opportunities of internal and external environment. Marketing Mix Neil H Borden in 1964 published the article on marketing mix primarily and thereafter the term became famous and i ntegral part of marketing plan of every organization Chandrasekar, 2010). The firm can create its marketing mix once its target market is defined and that provides competitive advantage to the company. Marketing mix is the blend of product offering, pricing, promotional methods and place or distribution channel that brings specific group of consumers with superior value (Gitman and McDaniel, 2009). In the context of Tesco, entry to China market made them to adapt their culture and norms in order to reach consumers in big china market. But company needed to stick fast with its principles and basic standards set. There would be changes in terms of services with regards to 4p’s but the company cannot deviate to its set standards which are inherent to the company. Product Product is the heart of Marketing mix, of course it is hard to design and decide place, promotion or price and the nature of product plays vital role, when marketing any product or services (Lamb et al, 2012). In case of China, Tesco needs to figure out who the end consumers of the products are, what they are looking for, their existing products are fulfilling customer needs, what they are offering and which product needs to import or make in house to complete the demand of Chinese customers. In order to compete with local retailers and gain more market share, Tesco also needs to provide Chinese based products with and that can be done by developing the Tesco owns brand products which can be marketed strategically within the region of China. PricePrice refers to the amount the customer has to pay in order to buy the goods and services (Chandrasekhar, 2010). Tescos marketing department is responsible for the price charged for the products and that would be based on rivals offering prices and original cost prices of products. They are responsible for the prices of new products introduced and if required revising of prices of old products. In china prices of products differs from UK because of several factors (i. e. cheap labor cost), so rices can’t be same in all countries They also decide whether the price should be reduced to attract more customers and how to alter the cost of the products, which has short life and would be expire soon. The Marketing department also responsible for making the deals and discount offers packages for customers in order to avail maximum profits (Chandrasekar, 2010). Promotion Promotion refers all the activities performed to introduce the product and services among the customers for se lling purpose (Lamb et al, 2012). Many areas are considered before TESCO actually promoting the product, including how to inform customers about their products and services. They also need to know what type of advertising they use and where they can be used to direct the attention of customers and what other ways to apply can promote their products. A good way to do it and get free advertising is to distribute free samples and run the competition of product by selling in cheap prices initially. Promotion of the products can be done easily now days on the internet and through online shopping. Place Place simply refers to point of sale (Chandrasekar, 2010). Another important mix is place, whether the products will sell to the retailers or directly to the end user, through store or online. As TESCO itself is a big retailer and expanded its business worldwide and have thousands of stores. It also needs to open the stores and provide online facility of shopping in low developed areas in order to gain more market share, targeting low income group will enable the company to gain the trust of local and ultimately it will also gain more favor and relaxation from Government of that region (Chandrasekar, 2010). The effective marketing mix leads more customer satisfaction, and what Tesco needs to do, is to understand the needs of customers in target country or region. SWOT analysis SWOT analysis is a fundamental tool in marketing plan that helps to assess Strengths, Weaknesses, Opportunities and Threats of any organization (Pahl Richter, 2009). | | |Strengths |Weakness | |Strong brand image |Failure to lead the city center Market | |Market Leader |Lack of Marketing Approaches | |Diversified Business Globally | | |Competent Distribution Channel | | | | | |Opportunities |Threats | |Increasing Demand for private labeled products |Low price supermarket discounting stores. | |Diversifying Market Appeal |Economic conditions | | |New Entrants | Strengths 1. Strong Brand Image Tesco has strong brand image as it is older retailer of UK and established its brand image with the span of time. 2. Market Leader It is ranked as third largest retailer in the world and it puts positive impact on customers. 3. Diversified Business Its worldwide spread business in different countries enhances its strength 4. Competent Distribution Channel Tesco has competitive and well established distribution channels and it is the positive factor for the company Weaknesses 1. Failure to lead the city center Market This is one of the major drawback and weakness that Tesco is failure in leading city center markets. 2. Lack of Marketing Approaches Tesco runs on its established brand image, it has lack of marketing channels and hence approaches, which is also weakness and give chance to other small player to bite its portion of market. Opportunities 1. Increasing Demand for private label products Customer demands various local products, but which would be labeled as Tesco, in order to get the reliability. Local brands are also cheap then international brands and Tesco has opportunity to meet the demands of customer, already it is making its own products in various categories, it should enhance further. 2. Diversifying Market Appeal Tesco has covered still 14 countries and it has the opportunities to grow further in many countries. Threats 1. Low price supermarket discounting stores. Growing of small medium low prices stores are becoming the risk for the company, like Lidl, 99P stores etc to capture some part of market share. 2. Economic Conditions Global Financial crisis also put a bad impact on company’s growth and productivity, so if any economic crisis is expected company needs to be aware and take some precautions and lean down the processes, like cost cutting etc 3. New Entrants New entrants are also the threats, although it is big in size, many new entrants are following new strategies to attract customers , like online purchasing of grocery and fast delivery on end consumer doorstep. Macro Environment The macro environment comprises of a variety of factors, which has a direct or indirect influence on the organization. There are various tools available such as PESTLE, PORTER FIVE FORCES to analyze the factors of external environment, which might have impact on business in terms of threats or opportunities (Stonehouse et al, 2004). PESTLE Analysis According to Bangs (2002) â€Å"Pestle analysis will help to capture understanding about aspects of the context by using the prompts political, economic, sociological, technological, legal and environmental†. A Pestle analysis is vital in the development and the success of Tesco’s in addition to day to day management of each store in line with strategic decisions. It would be hard to take effective and proper decision for the well being of organization if the external factors effecting business are unknown. Factors effecting Tesco are, Political Factor Political factors can be national or international, Many Governments take parts and get involve. For example, Tesco got interruption in coffee supply due to political issues between Britain and Colombia. Political factor is sometimes in favor like UK government has three ruling parties and currently governed by liberal Democratic Party, and all are well structured for the development of the country and that represent good sign and strength for UK (Peter Donnelly, 2002). Economic Factor Economic factor has a huge impact on business, tax increases; fluctuation in stock exchanges can seriously hit the performance and revenue of companies like Tesco Plc. Sociological Factor This factor varies from the change in fashion to the impact on immigration. UK is the country where whole country follows one type of culture and speaks English, and this also gives positive exposure on company’s environment. Technological Factor UK is well developed country and having all sort of IT technologies, which bring advancement in the society (Hall, 2008). New technologies have a great impact on the success of organization, for retailer like Tesco Plc got enormous success from its online shopping platform. According to Wilson Gilligan (2005) to be up to date with this factor would always be productive for company’s business. Legal Factor The changes caused by all external impacts lead to many legal problems Environmental Factor Large Corporation has also environmental concerns and contribute for the well being, like Tesco uses fossil fuel in its transport network and reducing in demand is a major challenge for company. Tesco Plc should consider its external factors in detail and evaluate how their impacts continually change. Porter Five Forces Model Michael E Porter well-known framework, known as the five forces model, helps manager to identify the intensity of rivalry among established companies within an industry, the risk of entry by potential competitors, the bargaining power of buyers, the closeness of substitutes to an industry’s products and bargaining power of suppliers (Hill and Jones, 2008). This model is applied to assess the competitive advantage of the industry. Tesco is operating its retail chain globally and the retail industry competiveness for Tesco Plc is as follows Threats of new entrants Entry of new entrants is low due to high level of barrier, like new companies who wants to enter in retail sector of UK needs large amount of funds to compete with Tesco or other big retailer. Small retailers who opened individual shops of grocery, butcher has least impact on Tesco Plc performance. Rivalry among the existing Players There is huge competition in existing players in retail industry of UK, as Tesco has market share of 30% but still 70% is captured by different companies like Sainsbury’s, Asda , Lidl, Wal-mart etc and all are giving tough challenges to the operations of the company Threat of Substitute Products Threat of substitute is higher, because majority of retailers are offering same kind of products by different brand names and prices. Tesco products have many substitutes offered by other big and small retailers. Bargaining Power of Suppliers There are many retailers in markets and all they need reliable and established suppliers for their operations, hence due to tough competition in retail industry, supplier also take benefit from this, this is also one of the key concern for Tesco Plc Bargaining Power of Buyers Bargaining power of buyers normally doesn’t apply in this industry due to fix shelf prices that is positive aspect for the company Conclusion In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers, particularly of own-label products, yet the development of strategic supply networks has been an integral part of most supermarket strategies for the past decade. Marketing audit of Tesco Plc has shown marketing mix, internal and external environment factors and what are its effect on company performance. Effective blend of marketing mix variables would satisfy the customer needs and attracts more customers; hence company will ultimately enhance its market share. Internal and External environment of company is evaluated through various tools, which helps organization in proper and right decision making process. References Bangs. D. H (2002), The Marketing Planning Guide, 6th Ed, A Kaplan Professional Company – USA Chandrasekar (2010), Marketing Management – Text and Cases, Mc Graw Hill, India Gitman. L. J, and McDaniel. C (2009),The Future of Business – The Essentials,4th Ed, South- Western Cengage Learning- USA Hall. J (2008), Tesco Curbs its supplier prices, http://www. telegraph. co. uk/finance/newsbysector/retailandconsumer/2783800/Tes